Built directly on the official Amazon Ads API
Built directly on the official Amazon Ads API, this MCP server lets ChatGPT, Claude, Cursor, or whatever AI tool your team already uses adjust bids, cut wasted spend, shift budget, and pull the report. The whole Amazon Ads stack, run by your agents instead of by hand.
Choose Managed MCP, which Kuudo hosts and operates, or run it in your own Private Cloud.
What your agents can do
Complete coverage: 756 Amazon Ads API operations across 55 services, every one a job your agents run directly. From a single bid change to full-funnel measurement — sponsored campaigns, DSP, AMC, the new unified Ads API v1 with its beta operations, attribution, and reporting included — no console required.
Campaigns, ad groups, keywords, product targets, and bids — Sponsored Products run end to end by your AI.
Sponsored Brands v3 and v4: campaigns, creatives, and headline placements, managed by your AI.
Audience and contextual Sponsored Display campaigns, targeting, and creatives, run by your AI.
Streaming TV campaigns and creatives, launched and optimized by your AI.
Programmatic line items, advertisers, audiences, conversions, and measurement across the demand-side platform.
The unified campaign-management API: create, update, and pace campaigns across every ad program at once.
Amazon's new unified Ads API: cross-program operations plus per-program surfaces for Sponsored Products, Brands, Display, TV, and DSP — v1 beta operations included.
Keywords, product targets, negatives, and bid recommendations created and tuned by your AI.
Creative assets, moderation, and pre-moderation handled by your AI before anything goes live.
Brand store pages and stores analytics, built and measured by your AI.
Audience discovery and DSP audiences created, sized, and activated by your AI.
Off-Amazon attribution tags and performance, created and pulled by your AI.
Conversion events and campaign conversion tracking, configured and read by your AI.
v3 reporting, snapshots, and marketing mix modeling — requested and retrieved by your AI.
Brand metrics and benchmarks pulled by your AI to see where the brand really stands.
Tactical recommendations, partner opportunities, persona builder, and audience insights.
Call verified AMC administration, workflow, reporting, rule-audience, and ad-audience operations from an MCP-compatible AI client.
Real-time Amazon Marketing Stream subscriptions, wired up by your AI.
Reach forecasting and media planning, run by your AI before you commit budget.
Profiles, manager accounts, portfolios, billing, and account budgets managed by your AI.
/ context budget
What each server hands your agent the moment it connects, before a single tool is called. How it was measured. Row by row against Amazon's official server. Every Amazon Ads MCP server, compared.
Largest tool: 12,051 tokens
Largest tool: 167 tokens
Adding an operation to Kuudo's catalog adds zero tokens at connect. On a static catalog, every tool added is charged to every session, whether or not it is ever called.
Measured 2026-09-12 · cl100k_base
Regions & markets
Pause an underperforming Sponsored Brands campaign across all 16 EU markets in one prompt. Pull AMC overlap from Japan and the US side by side. Switch markets without switching tools.
Every Amazon marketplace has its own quirks — different ad permissions, different DSP regions, different AMC instances. Kuudo handles the wiring so your chat just asks the right one.
Built in the open
We released the Amazon Ads MCP as open source — a contribution to everyone building on Amazon with AI, and working proof of what agent-grade enablement actually makes possible. There is no ceiling on where you take it. It is the same reason every one of our docs is public and our field guides walk you through it step by step: openness is how you take control, take ownership, and realize the promise we make in Why Kuudo.
We put it in the open for the whole Amazon-and-AI community, to show what's possible — not to fence anyone in.
Closed tools cap you at whatever a vendor decides to expose. In the open, the surface goes as far as your own ideas do.
Public docs, step-by-step guides, open code — the means to take control of the work, not rent it. You own what you build. Private. Trusted. Owned.
Coverage
Connect Kuudo as an MCP server inside the chat your team already uses. Ask for campaigns, listings, or reports in plain language. Answers come back grounded in live Amazon data.
Run multi-step goals against Amazon's APIs. Lean, efficient tools keep agents moving, so they finish the job instead of running out of room.
Drop Kuudo tools into the visual workflow builder you already operate. Trigger campaign updates, listing fixes, and report exports on a schedule or from any upstream event.
Wire Amazon data into the loop your engineers already use. Build dashboards, debug listings, and prototype agents without leaving the editor.
Choose your deployment
Your AI, your knowledge, your rules. Choose Managed MCP for velocity or Private Cloud for infrastructure control. Start with either and move between them.
Kuudo operates the MCP services. Connect your accounts and use the AI client your team already works in.
Explore Managed MCP Set up Amazon Ads MCPRun Kuudo in your own cloud account, with control of the infrastructure. Agent Flow adds pipelines and a lake in your storage.
Explore Private Cloud Choose or change your deployment
claude mcp add in Claude Code. Follow the setup guide for your deployment and client.Start with Managed MCP setup or your Private Cloud connection details, then follow your client's connection reference: ChatGPT, Claude and Claude Code.
Guides
Real operator workflows, grounded in Amazon Agent Atlas, that run through this product.
Use AMC audience segment analysis to compare off-Amazon converter rates, eligible reach and cost across DSP segments before choosing a targe...
Automate Amazon Ads Reporting API v1 with Ads MCP and 17 Skill template families. Prepare for December 2026 console changes and the 2027 API...
Amazon Ads reporting v3 deprecation affects sponsored ads and DSP workflows. Learn the June 2027 deadline, v1 changes and the AI-assisted mi...
Complete Amazon unified reporting migration before the December 2026 shutdown. Preserve history, verify schedules and explore AI-powered v1...
Understand Amazon DVA+ campaign setup, automated delivery, advanced settings, DSP changes, beta access, and what to check before using an AP...
Check Sponsored Products search term report grain, prevent inflated totals after joins, and reconcile campaign metrics with matched scope an...
Use the Amazon search term report for Sponsored Products mining: separate brand and ASIN targets, check evidence, and review scale or negati...
Set up the Amazon Marketing Stream API for Version 2 two ways: Amazon's manual AWS and Ads API steps, or a few minutes through the Amazon Ad...
Amazon PPC dayparting with Amazon's own rules: find the hours that convert in hourly Marketing Stream data, then schedule bid increases for...
Amazon Marketing Stream v2 delivers Amazon Ads data as Parquet files to your own S3 bucket. Its datasets, setup, the v1 cutoff, and how your...
The Amazon Ads API lets advertisers run sponsored ads, DSP, AMC and reports in code. How access works, what each request needs, and how your...
Amazon organic vs paid keywords: put Search Query Performance beside AMC paid search-term traffic, one row per query and week, with no ad ma...
Search Query Performance and AMC join on search query and week, not shopper: pull SQP, run AMC's search-term queries for that week, join the...
How to reduce ACoS on Amazon: cut spend on clicks that don't convert, pay less on weak clicks, raise conversion, and set a ROAS goal for the...
How to optimize Amazon ads every week: act on the search term report, add negative keywords, adjust placement bids, keep budgets in budget,...
Amazon advertising services explained: Sponsored Products, Sponsored Brands, Display, Streaming TV and Amazon DSP, which fits which goal, an...
Understand Amazon Ads Agent, the move from DSP to DVA+, the reporting transition, and how your AI client connects through an Ads MCP server.
Amazon Search Query Performance reports impressions, clicks, cart adds and purchases per query and ASIN. How it differs from the two search...
TACoS vs ACoS: compare ad spend against total revenue or ad-attributed sales, understand each formula, and choose the metric for the decisio...
Use AMC SQL sandbox validation to test syntax, joins, and output shape, then check real identifiers and runtime on a short advertiser-instan...
Diagnose an AMC query timeout with earlier filters, smaller joins, correct sampling, and short test windows before another production-scale...
Write Amazon Marketing Cloud queries with the right event table, campaign identifier, ad product, and date range before trusting the results...
AMC SQL rejects SELECT , ORDER BY and LIMIT, and drops rows describing fewer than 100 users. Here is what the agent checks before writing on...
Amazon DSP campaign creation for Performance+ and Brand+: create paused, read back each write, check KPI compatibility, then activate in ord...
Measure off-Amazon conversions in Amazon Marketing Cloud using Events Manager signals, DSP delivery, and separate purchase and non-purchase...
Find your Amazon DSP frequency cap in AMC: bucket users by daily impressions, then compare cumulative return with cumulative cost before cho...
Map an Amazon Marketing Cloud path to conversion with campaign groups, aligned lookforward windows, and Sankey-ready source-to-destination r...
Amazon new to brand metrics in AMC: count distinct customers from conversion-time events, without confusing users, purchases, or attribution...
Measure Amazon DSP and Sponsored Ads overlap across four exposure groups, with aligned campaign scope and attribution timing before comparin...
Start Amazon multi touch attribution in AMC with the right source: compare timing, conversion scope, and privacy limits before custom weight...
Compare AMC lookalike audience performance with a rule-based audience using new-to-brand share, incremental reach, and cost per acquisition.
Build Amazon customer lifetime value segmentation in AMC with four cohorts, the audience-safe table, and repeatable checks on movement betwe...
Use Amazon high value customer segmentation in AMC to build audience seeds, compare three value rules, and check lookalike activation limits...
Build an Amazon lapsed customer audience in AMC: extend the lookback, exclude recent activity, check seed size, and review the DSP activatio...
Build Amazon Marketing Cloud lookalike audiences for Prime Day: define a purchaser seed, check size and timing, then review the DSP destinat...
Build an Amazon cart abandonment audience in AMC: exclude purchasers, select the audience-safe table, check seed size, and plan DSP activati...
Amazon Subscribe and Save analytics in AMC: compare subscriber and non-subscriber spend, include repeat orders, and use at least three month...
Package Amazon Marketing Cloud workflows as agent Skills with query inputs, privacy checks, interpretation, approval policy, and repeatable...
Gate AMC audience activation behind human approval: review seed size, SQL, dates, refresh cadence, and the destination before the create cal...
Compare
Sourced, dated comparisons. Each competitor cell links to the page it was checked against.
Amazon Ads MCP servers side by side, Amazon's own included: Marketplace Ad Pros, agentcentral, PPC Prophet, Seller Labs and Kuudo. Hosting,...
Compare agentcentral Agent Central vs Kuudo on Amazon Ads, seller APIs, AMC queries and Vendor Central coverage, plus hosting, write control...
An alternative to Amazon's Ads MCP Server: Kuudo compared on tools, AMC, Seller and Vendor Central, safeguards, hosting and price. Sourced a...
Marketplace Ad Pros syncs Amazon data to its cloud. Kuudo offers Managed MCP or Private Cloud. Compare sourced, dated differences in access...
Frequently asked questions
The bottom line
They raise the bid on the winner, cut the keyword that's burning spend, shift budget to what's converting, pause the losing ad, build the report — across every campaign type, around the clock. You set the limits and make the calls that matter. Brands grow ad sales without growing the team. Agencies manage more accounts without the all-nighters. Builders skip months of API plumbing.