Read. The Selling Partner MCP reads the live catalog, product facts, current image stack, variation family, and suppression state. Iris begins with the listing Amazon is actually serving.
Plan. Give each image a buyer question and each video beat a visible purpose. Choose the missing visual job: a compliant main image, a richer gallery, a product-overview video, an unboxing, a how-to, a setup sequence, or a troubleshooting shot. The listing supplies the facts; the seller's real images supply the product reference.
Create and review. Iris generates or edits the image, or generates, edits, and extends Omni video from the approved brief. Images get an Amazon-specific audit. Video gets a product-fidelity review so changed labels, colors, materials, controls, proportions, or included parts do not quietly become listing content.
Deliver. Approved images can publish through the Selling Partner MCP, which can check that Amazon ingested them. For advertising, the Ads MCP runs supported asset and creative operations. Video returns as collected clips with a shot order and finishing notes; final assembly and Seller Central video upload remain external.
From generated image to Amazon, without moving the file by hand.
Iris includes a media server that provides a time-limited, signed image URL. Once you approve an image, your connected agent can submit that URL through the Selling Partner MCP; Amazon fetches the file from Iris. No separate image hosting, download, or manual upload is needed for the supported listing-image workflow.
The Iris URL must be reachable by Amazon and valid long enough for retrieval. See how image delivery works.
Iris owns visual listing optimization. The Amazon Listing Optimizer handles titles, bullets, search terms, and A+ structure. Both can work from the same live listing through the MCPs.