AMC · Measurement
AMC Measurement & Attribution Guides
Measure what your Amazon advertising actually moved — new-to-brand splits, Subscribe & Save lift, path-to-conversion across Sponsored and DSP, and incrementality. Attribution windows, the right data sources, and the silent failure modes, grounded in real AMC instructional queries.
Explore the product5 guides in this group
Measure Off-Amazon Conversions in AMC
Measure web, app, store, and offline conversions in Amazon Marketing Cloud with Events Manager signals and a grounded total-impact SQL workflow.
Map AMC Paths Across DSP and Sponsored Ads
Use AMC Campaign Groups to map DSP and sponsored ads paths into Sankey-ready source-to-destination rows you can chart without reshaping them.
Count New-to-Brand Customers in AMC
Count new-to-brand customers in Amazon Marketing Cloud with the conversion-time table, without confusing users, purchases, or attribution drift.
Sponsored Ads x DSP Overlap: The 4-Way AMC Analysis
Measure Sponsored Ads and DSP overlap in Amazon Marketing Cloud with aligned exposure groups, attribution timing, and campaign scope for a defensible read.
Measure Subscribe & Save Lift in AMC
Measure Subscribe & Save lift in AMC with the repeatSnSOrder signal, the conversions_all table, and a 90-day minimum window for a stable read.