# Kuudo > Kuudo connects Amazon Ads, AMC, SP-API, and Vendor Central to ChatGPT, Claude, Cursor, and any MCP client so teams can run governed Amazon workflows from chat. Those tools know nothing about your business out of the box. Your competitors use them too. Kuudo gives those same tools your edge: your data, your rules, and the way your business operates. Kuudo connects Amazon Ads, AMC, SP-API, and Vendor Central to MCP-compatible AI clients. The guides below are Amazon Agent Atlas–grounded operator playbooks with copy-pasteable artifacts; the docs cover setup and configuration. ## Product - [Overview](https://www.kuudo.com/features/) - [Data Layer](https://www.kuudo.com/features/amazon-agent-flow/) - [MCP](https://www.kuudo.com/features/mcp/) - [Skills](https://www.kuudo.com/features/skills/) - [Infrastructure](https://www.kuudo.com/features/cloud-platforms/) - [Clients](https://www.kuudo.com/features/ai-clients/) - [Amazon Agent Flow](https://www.kuudo.com/features/amazon-agent-flow/) - [Amazon Ads MCP](https://www.kuudo.com/features/amazon-ads-mcp/) - [Amazon Seller MCP](https://www.kuudo.com/features/amazon-selling-partner-mcp/) - [Amazon Vendor MCP](https://www.kuudo.com/features/amazon-vendor-central-mcp/) - [Amazon Agent Atlas](https://www.kuudo.com/features/agent-atlas/) - [Amazon Agent Crawl](https://www.kuudo.com/features/agent-crawl/) - [Amazon Marketing Cloud](https://www.kuudo.com/features/amc/) - [Amazon Agent Iris](https://www.kuudo.com/features/amazon-agent-iris/) ## Pricing - [Pricing](https://www.kuudo.com/pricing/) - [https://www.kuudo.com/pricing.md](https://www.kuudo.com/pricing.md) — machine-readable pricing summary: one meter, the Amazon API calls Kuudo makes on your behalf. Community is free (one instance of each Amazon MCP server in your own cloud, no usage charges). Pro is $0/month plus $0.95 per 1,000 Amazon API calls, no contract or minimum. Scale is $249/month plus $0.55 per 1,000. Enterprise is a custom per-1,000 rate at committed volume. Nothing else is metered — no tokens, rows, reads, or writes — and Kuudo runs in your own cloud account, so your cloud and model providers bill you directly with no Kuudo markup. ## Guides by topic ## AMC ### AMC · Advanced — https://www.kuudo.com/guides/amc-advanced/ Advanced Amazon Marketing Cloud modeling for teams past the basics — custom attribution models, customer-lifetime-value cohorts, optimal frequency capping, and cross-channel overlap. The data-source decisions that determine whether the model is right before the SQL is even written. - [Validate AMC SQL in the Sandbox First](https://www.kuudo.com/guides/amc-sql-sandbox-validation/): Validate AMC SQL syntax, joins, and output shape in the sandbox before confirming real identifiers and runtime on a short production window. - [Fix AMC SQL Query Performance Before Timeout](https://www.kuudo.com/guides/amc-sql-query-performance/): Fix slow AMC SQL with early filters, smaller CTEs, safer joins, correct random sampling, and a staged timeout recovery test. - [Your First AMC Queries: Tables, Filters, Dates](https://www.kuudo.com/guides/amc-sql-first-queries/): Every AMC query starts with four decisions: which table, which campaign identifier, which ad product type, and which date window. Get those right. - [AMC SQL: Where It Stops Behaving Like SQL](https://www.kuudo.com/guides/amc-sql-introduction/): AMC SQL rejects SELECT *, ORDER BY and LIMIT, and drops rows describing fewer than 100 users. Here is what the agent checks before writing one. - [Find Your Optimal DSP Frequency Cap in AMC](https://www.kuudo.com/guides/amc-optimal-frequency-cap/): Find your optimal Amazon DSP frequency cap in AMC: bucket impressions and conversions, then cap where cumulative cost outruns cumulative return. - [Choose the Right AMC Attribution Source](https://www.kuudo.com/guides/amc-custom-attribution-models/): Choose the right Amazon Marketing Cloud attribution source before custom modeling, audience building, or reconciling results with standard reports. - [Segment AMC Customers by CLTV](https://www.kuudo.com/guides/amc-cltv-cohort-segmentation/): Build AMC CLTV segments with the four-segment taxonomy, the correct audience table variant, and a cohort migration diagnostic you can re-run. - [Turn AMC Workflows into Agent Skills](https://www.kuudo.com/guides/amc-agent-workflows/): Package repeatable AMC analysis into agent Skills with Atlas retrieval, sufficiency checks, human approval, and run logging already built in. ### AMC · Audiences — https://www.kuudo.com/guides/amc-audiences/ Build and activate Amazon Marketing Cloud audiences that compile on the first try — cart abandoners, lookalikes, high-value segments, and lapsed-customer re-engagement. Each guide returns SQL that respects the _for_audiences table variants, seed-size limits, and DSP activation timing. - [Evaluate Prime Day AMC Lookalikes](https://www.kuudo.com/guides/amc-lookalike-audience-evaluation/): Evaluate a Prime Day AMC lookalike against last year's rule-based audience using new-to-brand share, incremental reach, and cost per acquisition. - [Build High-Value AMC Audience Seeds](https://www.kuudo.com/guides/amc-high-value-audience-segmentation/): Build high-value AMC audience seeds with the right table variant, a seed-size buffer, and the lookalike activation checks that keep them usable. - [Build an AMC Lapsed-Customer Audience](https://www.kuudo.com/guides/amc-lapsed-customer-reengagement/): Build a lapsed-loyalist AMC audience with EXTEND_TIME_WINDOW, non-ad-exposed filters, and the activation-size checks DSP needs before launch. - [Build Prime Day AMC Lookalikes](https://www.kuudo.com/guides/amc-lookalike-audience-prime-day/): Build a Prime Day AMC lookalike audience with seed SQL, sizing checks, and the 500 to 500,000 user window Amazon requires before activation. - [Build an AMC Cart-Abandoner Audience](https://www.kuudo.com/guides/amc-cart-abandoner-audience/): Build a cart-abandoner audience in AMC with the right table variant, a seed-size check, and the DSP activation timing that avoids a stale segment. - [Human Approval for AMC Activation](https://www.kuudo.com/guides/human-approval-for-amc-activation/): Gate AMC audience activation behind human approval: size the seed, review the exact payload, then submit. 2000-user floor, 24 to 36 hour DSP lag. ### AMC · Measurement — https://www.kuudo.com/guides/amc-measurement/ Measure what your Amazon advertising actually moved — new-to-brand splits, Subscribe & Save lift, path-to-conversion across Sponsored and DSP, and incrementality. Attribution windows, the right data sources, and the silent failure modes, grounded in real AMC instructional queries. - [Measure Off-Amazon Conversions in AMC](https://www.kuudo.com/guides/amc-off-amazon-conversion-events-manager/): Measure web, app, store, and offline conversions in Amazon Marketing Cloud with Events Manager signals and a grounded total-impact SQL workflow. - [Map AMC Paths Across DSP and Sponsored Ads](https://www.kuudo.com/guides/amc-path-to-conversion-sankey/): Use AMC Campaign Groups to map DSP and sponsored ads paths into Sankey-ready source-to-destination rows you can chart without reshaping them. - [Count New-to-Brand Customers in AMC](https://www.kuudo.com/guides/amc-ntb-customers/): Count new-to-brand customers in Amazon Marketing Cloud with the conversion-time table, without confusing users, purchases, or attribution drift. - [Sponsored Ads x DSP Overlap: The 4-Way AMC Analysis](https://www.kuudo.com/guides/amc-sponsored-ads-dsp-overlap-4way/): Measure Sponsored Ads and DSP overlap in Amazon Marketing Cloud with aligned exposure groups, attribution timing, and campaign scope for a defensible read. - [Measure Subscribe & Save Lift in AMC](https://www.kuudo.com/guides/amc-subscribe-and-save-lift/): Measure Subscribe & Save lift in AMC with the repeatSnSOrder signal, the conversions_all table, and a 90-day minimum window for a stable read. ## Amazon Ads ### Amazon Ads · Reporting — https://www.kuudo.com/guides/amazon-ads-reporting/ Amazon Ads reporting workflows beyond AMC — v1 report selection, the right report grain, placement diagnostics, purchased-product halo analysis, and turning reports into automated bidding rules. - [Launch a DSP Campaign Without Half-Built Entities](https://www.kuudo.com/guides/amazon-ads-create-dsp-campaign/): Zero eligible DSP tactics is almost always a goal-KPI mismatch, not an outage. Create every entity paused, verify each write, then activate parent-first. ## Seller ### Seller · Brand — https://www.kuudo.com/guides/seller-brand/ Amazon Brand Registry and brand protection — surviving trademark review, resolving 'trademark already enrolled,' and the image and documentation requirements that gate enrollment. - [Brand Registry: Fix 'Trademark Already Enrolled'](https://www.kuudo.com/guides/seller-brand-registry-trademark-conflict/): Fix the 'trademark is already enrolled' error: get added as an additional user by the Administrator, or continue to apply and share your contact info. ### Seller · FBA — https://www.kuudo.com/guides/seller-fba/ FBA operations and cost control — inventory health after the 2024 changes, reimbursement audits, long-term storage and aged-inventory surcharges, and return-rate analysis. Claim what Amazon owes you and stop paying fees you can avoid. - [Auditing FBA Reimbursements: What Amazon Owes You](https://www.kuudo.com/guides/seller-fba-reimbursement-audit/): The reimbursement portal lists events but never classifies, window-checks, or values them. A Skill audits every event against three windows, two rules. - [FBA Inventory Health After the 2024 Fee Change](https://www.kuudo.com/guides/seller-fba-inventory-health-post-2024/): Amazon removed one FBA fee, but monthly storage, capacity limits, and aged inventory surcharges still need a repeatable review your agent can run. ### Seller · Listings — https://www.kuudo.com/guides/seller-listings/ Seller listing health and deals — diagnosing listing suppression, Buy Box recovery, and Outlet deal eligibility, including the cancellation traps that quietly cost sales. - [Listing Suppression Diagnosis: Stranded or Buyable](https://www.kuudo.com/guides/seller-listing-suppression-diagnosis/): Use live listing status, the suppression reason report, and FBA evidence to diagnose a silent ASIN before applying the wrong fix. - [Recover Featured Offer Eligibility Without Guessing](https://www.kuudo.com/guides/seller-buy-box-eligibility-recovery/): A grounded workflow separates Featured Offer eligibility from placement, then traces price-health warnings to the exact offer evidence. - [Rebuild Your Listing Images From Your Own Photos](https://www.kuudo.com/guides/seller-listing-image-regeneration-seeded/): Seed new Amazon listing images from your own photos, grade each against Amazon's image rules, and approve before anything publishes, grounded by Atlas. - [Amazon FBM Orders Reports: What to Request and Why](https://www.kuudo.com/guides/seller-fbm-orders-reports/): Choose Seller Central FBM reports for fulfillment data and SP-API All Orders reports for tracking, support, and finance cuts. - [Preview Listing Patches Before They Go Live](https://www.kuudo.com/guides/seller-listing-agentic-audit-to-patch/): An Atlas-grounded agent audits a live listing, previews a patchListingsItem update with VALIDATION_PREVIEW, and waits for approval. ## Vendor ### Vendor Central · Operations — https://www.kuudo.com/guides/vendor-ops/ Vendor Central operations that protect margin — PO on-time chargeback disputes, Net PPM leakage, ARA/ABA dashboard reads, A+ premium content, and direct-fulfillment chargebacks. The timing windows and policy rules that turn data into recovered dollars. - [Automate Vendor Listing Quality at Catalog Scale](https://www.kuudo.com/guides/vendor-listing-quality-automation/): Vendor listing quality stalls on judgment, not mechanics. See how an agent resolves per-product-type schemas and writes through the Listings APIs. - [Fix Catalog Identity Before You Write A+ Content](https://www.kuudo.com/guides/vendor-catalog-data-preflight/): Vendor Central A+ bounces that name the ASIN are identity failures. Audit barcode, brand string and product type before content is written. - [The ARA Report and Metric Glossary for Vendors](https://www.kuudo.com/guides/vendor-ara-reports-metric-glossary/): Every ARA dashboard maps to an SP-API report type. Amazon's own docs define Conversion two ways on one page; a Skill routes the question and flags it. - [Find ASIN Margin Leakage with Net PPM](https://www.kuudo.com/guides/vendor-net-ppm-margin-leakage/): Find which Vendor Central ASINs are dragging Net PPM by ranking rate deterioration and separating cost, funding, and discount pressure. - [Dispute a PO On-Time Accuracy Chargeback](https://www.kuudo.com/guides/vendor-po-chargeback-disputes/): Dispute an Amazon Vendor Central PO on-time accuracy chargeback with the right evidence, route, letter, and 30-day deadline. ## Agents ### Agents · Decision rules — https://www.kuudo.com/guides/rules-decision/ The decision rules agents apply to Amazon data — IF/THEN bidding, sufficiency gates, branded vs non-branded segmentation, and the action enums for scaling, pulling back, and controlling waste. - [The Data-Mode Router That Stops Bad ACoS Math](https://www.kuudo.com/guides/rules-data-mode-router/): Your SQP export has no cost column. Atlas blocks ACoS there and routes to Conversion Performance Index instead, the fix for nonsense report numbers. - [The Agent Bidding Rulebook That Prevents Bid Thrash](https://www.kuudo.com/guides/rules-agent-bidding-rulebook/): A bid should move only when sufficiency, an ACoS deadband, and a daily clamp all agree. The bounded rulebook an agent runs, with the thresholds. - [Everyone in Your Category Has the Same AI Now](https://www.kuudo.com/guides/everyone-has-the-same-ai/): Every seller has the same AI now. Your edge is the operator knowledge it doesn't have, and today's AI listing tools are built to harvest it. ## Machine resources - Sitemap: https://www.kuudo.com/sitemap.xml - Atom feed (full guide content): https://www.kuudo.com/feed.xml ## Docs - [Quick Start: ChatGPT](https://www.kuudo.com/docs/quick-start/chatgpt/) - [Quick Start: Claude](https://www.kuudo.com/docs/quick-start/claude-ai/) - [Quick Start: Claude Code MCP](https://www.kuudo.com/docs/quick-start/claude-code-mcp/) - [Quick Start: Claude Cowork for Amazon Workflows](https://www.kuudo.com/docs/quick-start/claude-cowork-amazon/) - [Quick Start: Codex](https://www.kuudo.com/docs/quick-start/codex/) - [Quick Start: OpenClaw MCP](https://www.kuudo.com/docs/quick-start/openclaw/) - [Quick Start: Hermes MCP](https://www.kuudo.com/docs/quick-start/hermes/) - [Quick Start: n8n MCP](https://www.kuudo.com/docs/quick-start/n8n/) - [Quick Start: Activepieces MCP](https://www.kuudo.com/docs/quick-start/activepieces/) - [MCP Client Configuration](https://www.kuudo.com/docs/mcp-client-configuration/) - [Quick Start: NanoClaw MCP](https://www.kuudo.com/docs/quick-start/nanoclaw/) - [Quick Start: OpenAI API](https://www.kuudo.com/docs/quick-start/openai-api/) - [Quick Start: Perplexity MCP](https://www.kuudo.com/docs/quick-start/perplexity/) - [Quick Start: Google Antigravity](https://www.kuudo.com/docs/quick-start/antigravity/) - [Quick Start: Lovable](https://www.kuudo.com/docs/quick-start/lovable/) - [Quick Start: ChatGPT Skills](https://www.kuudo.com/docs/quick-start/chatgpt-skills/) - [Quick Start: Claude Skills](https://www.kuudo.com/docs/quick-start/claude-app-skills/) - [Quick Start: Claude Code Skills](https://www.kuudo.com/docs/quick-start/claude-skills/) - [Quick Start: Codex Skills](https://www.kuudo.com/docs/quick-start/codex-skills/) - [Kuudo MCP Servers](https://www.kuudo.com/docs/mcp-reference/tools/) - [Amazon Ads MCP Tools](https://www.kuudo.com/docs/mcp-reference/amazon-ads-tools/) - [Amazon Selling Partner MCP Tools](https://www.kuudo.com/docs/mcp-reference/amazon-sp-tools/) - [Amazon Agent Flow Documentation](https://www.kuudo.com/docs/amazon-agent-flow/) - [What Is Amazon Marketing Cloud? How AMC Works](https://www.kuudo.com/docs/guides/amazon-marketing-cloud/) - [Amazon Agent Crawl MCP](https://www.kuudo.com/docs/amazon-agent-crawl/) - [Amazon Agent Iris Documentation](https://www.kuudo.com/docs/amazon-agent-iris/) - [Using a Knowledge Library With Your Agent](https://www.kuudo.com/docs/agent-knowledge-usage/) - [Amazon Listing Optimizer](https://www.kuudo.com/docs/amazon-listing-optimizer/) - [Amazon Returns Monitor](https://www.kuudo.com/docs/amazon-returns-monitor/) - [Amazon Search Query Analyzer](https://www.kuudo.com/docs/amazon-search-query-analyzer/) - [Cloud Deployment Destinations](https://www.kuudo.com/docs/cloud/) - [AWS ECS Express Activation Guide](https://www.kuudo.com/docs/cloud/aws-ecs-express-activation-guide/) - [Google Cloud Activation Guide](https://www.kuudo.com/docs/cloud/gcp-activation-guide/) - [Azure Activation Guide](https://www.kuudo.com/docs/cloud/azure-activation-guide/) - [Cloudflare Activation Guide](https://www.kuudo.com/docs/cloud/cloudflare-activation-guide/)