Thomas Spicer
Thomas Spicer writes Kuudo's field guides on running Amazon Ads, AMC, SP-API, and Vendor Central workflows from clients like ChatGPT, Claude, and Cursor.
74 guides by Thomas Spicer
AMC Audience Segment Analysis for DSP Targeting
Use AMC audience segment analysis to compare off-Amazon converter rates, eligible reach and cost across DSP segments before choosing a targeting test.
Amazon Ads Reporting API v1: Automate Reports
Automate Amazon Ads Reporting API v1 with Ads MCP and 17 Skill template families. Prepare for December 2026 console changes and the 2027 API sunset.
Amazon Ads Reporting v3 Deprecation: What Changes
Amazon Ads reporting v3 deprecation affects sponsored ads and DSP workflows. Learn the June 2027 deadline, v1 changes and the AI-assisted migration path.
Amazon Unified Reporting Migration: Key Dates
Complete Amazon unified reporting migration before the December 2026 shutdown. Preserve history, verify schedules and explore AI-powered v1 reporting.
Amazon Vendor Central Catalog: Find Data Gaps
Audit the Amazon Vendor Central catalog for missing ASINs and attribute mismatches, then route each finding to the right correction or support case.
Amazon DVA+: Campaign Setup and DSP Controls
Understand Amazon DVA+ campaign setup, automated delivery, advanced settings, DSP changes, beta access, and what to check before using an API.
Amazon Vendor Central EDI: Set It Up or Use the API
Amazon Vendor Central EDI is optional: the Selling Partner API also handles purchase orders, ASNs and invoices. See which route fits each process.
Amazon Marketing Stream API: Set Up Version 2
Set up the Amazon Marketing Stream API for Version 2 two ways: Amazon's manual AWS and Ads API steps, or a few minutes through the Amazon Ads MCP.
Amazon PPC Dayparting: Schedule Bids by the Hour
Amazon PPC dayparting with Amazon's own rules: find the hours that convert in hourly Marketing Stream data, then schedule bid increases for those hours.
What Is Amazon Marketing Stream? Datasets and Setup
Amazon Marketing Stream v2 delivers Amazon Ads data as Parquet files to your own S3 bucket. Its datasets, setup, the v1 cutoff, and how your AI uses it.
What Is the Amazon Ads API? Access and AI Tools
The Amazon Ads API lets advertisers run sponsored ads, DSP, AMC and reports in code. How access works, what each request needs, and how your AI uses it.
Amazon Ads API vs Selling Partner API: Separate Jobs
Yes: the Amazon Ads API is separate from the Selling Partner API, with its own app approval, profiles and endpoints. What each holds, and how to use both.
Amazon Organic vs Paid Keywords in One View
Amazon organic vs paid keywords: put Search Query Performance beside AMC paid search-term traffic, one row per query and week, with no ad math leaking.
Amazon Retail Analytics API: ARA to Your Warehouse
Use the Amazon Retail Analytics API to load ARA sales, inventory, traffic, forecast and Net PPM reports into a warehouse that matches Vendor Central.
Join Search Query Performance and AMC Aggregates
Search Query Performance and AMC join on search query and week, not shopper: pull SQP, run AMC's search-term queries for that week, join the aggregates.
How to Integrate Amazon Seller Messages API With AI
How to integrate Amazon seller messages API calls: check what an order allows, send permitted messages, request reviews once, route events to a helpdesk.
How to Reduce ACoS on Amazon Without Losing Sales
How to reduce ACoS on Amazon: cut spend on clicks that don't convert, pay less on weak clicks, raise conversion, and set a ROAS goal for the bids.
How to Optimize Amazon Ads: A Weekly Routine
How to optimize Amazon ads every week: act on the search term report, add negative keywords, adjust placement bids, keep budgets in budget, fix listings.
Amazon Advertising Services: How Each Ad Type Works
Amazon advertising services explained: Sponsored Products, Sponsored Brands, Display, Streaming TV and Amazon DSP, which fits which goal, and how to start.
What Is Amazon Ads Agent? Amazon's AI Ad Platform
Understand Amazon Ads Agent, the move from DSP to DVA+, the reporting transition, and how your AI client connects through an Ads MCP server.
How to Prevent Amazon Vendor Chargebacks
Amazon vendor chargebacks follow published clocks and thresholds. Check each purchase order decision against them before you submit, not after the charge.
How to Report Counterfeit Products on Amazon
How to report counterfeit products on Amazon: file through Brand Registry as a Rights Owner, verify each ASIN first, and stay out of the test-buy penalty.
Amazon Buy Box Win Rate: What Actually Moves It
Your Amazon Buy Box win rate turns on five Featured Offer factors: price, delivery, free shipping, free returns, seller performance. Reviews don't count.
Amazon Seller Central Claude Plugin: What It Does
The Amazon Seller Central Claude plugin puts your seller data and Amazon's skills in Claude and Quick: what it covers, what's unpublished, how to test it.
Best Claude Skills for Amazon Ads and Operations
Claude Skills for Amazon: 20 public Skills for Ads, AMC, listings, FBA stock, returns and margins, which start without an account, and how to install them.
Vendor Central vs Seller Central for Hybrid Brands
Vendor Central vs Seller Central: in Vendor Central you sell to Amazon at a cost price it approves; in Seller Central you sell to customers at your price.
Amazon Listing Hijack: Four Kinds, Four Remedies
Amazon listing hijack, defined: another seller's offer, a rewritten page, injected copy, or a lost Featured Offer, with the remedy and role for each.
Amazon Listing Optimization: What to Fix First
The order for Amazon listing optimization: a 75-character title, main image rules and search terms at less than 250 bytes first, then attributes and copy.
Amazon Search Query Performance Reports Explained
Amazon Search Query Performance reports impressions, clicks, cart adds and purchases per query and ASIN. How it differs from the two search terms reports.
TACoS vs ACoS: What Each One Actually Measures
TACoS vs ACoS: compare ad spend against total revenue or ad-attributed sales, understand each formula, and choose the metric for the decision.
Amazon FBA Reserved Inventory: The 3 Real Reasons
Amazon FBA reserved inventory has three reasons. See which holds clear on their own, which need action, and when a full-ASIN reserve may signal a recall.
Amazon Ads MCP Token Cost: Compare Tool Catalogs
Amazon Ads MCP token cost at connection: Amazon's official server loads 92,678 tokens of tool definitions; Kuudo's loads 388 before the first call.
AI-Ready Data Architecture for Amazon Analytics
Build AI-ready data architecture for Amazon analytics with source-shaped data, freshness, lineage, Skills, and Agent Flow in customer-owned storage.
Amazon P70 Forecast: Build a Vendor Production Plan
Use an Amazon P70 forecast within an explicit forecast policy. Align weekly demand to production lead time, then net stock and committed supply.
Amazon Vendor Inventory Health: Rank by Cost
Rank Amazon vendor inventory health by unhealthy inventory cost, then aged sellable stock, with the ARA report's condition and view kept explicit.
Amazon Retail Analytics Sales: Compare Views
Reconcile Amazon Retail Analytics sales by view and reporting clock. Compare ordered and shipped revenue, returns, and the matching SP-API report.
Amazon A+ Content Rejected: Triage the Cause
Amazon A+ content rejected? Sort listing, asset, eligibility, and no-fix conditions across affected ASINs before repairing and resubmitting content.
Amazon A+ Content Automation: Preflight and Patch
Use Amazon A+ content automation to scan documents and applied ASINs, check listing data and assets, patch failures, and hold submissions for approval.
AMC SQL Sandbox Validation Before Production
Use AMC SQL sandbox validation to test syntax, joins, and output shape, then check real identifiers and runtime on a short advertiser-instance window.
Fix an AMC Query Timeout Before the Next Run
Diagnose an AMC query timeout with earlier filters, smaller joins, correct sampling, and short test windows before another production-scale run.
Automate Amazon Vendor Listing Quality Checks
Audit Amazon vendor listing quality across a catalog: prioritize ASINs, resolve product type schemas, and propose validated writes for policy approval.
Fix an Amazon A+ Content ASIN Error Before Writing
Diagnose an Amazon A+ content ASIN error through the barcode, brand string, and product type before writing modules or starting another review cycle.
Amazon Marketing Cloud Queries: Your First SQL
Write Amazon Marketing Cloud queries with the right event table, campaign identifier, ad product, and date range before trusting the results.
AMC SQL: Where It Stops Behaving Like SQL
AMC SQL rejects SELECT *, ORDER BY and LIMIT, and drops rows describing fewer than 100 users. Here is what the agent checks before writing one.
Amazon DSP Campaign Creation: Brand+ & Performance+
Amazon DSP campaign creation for Performance+ and Brand+: create paused, read back each write, check KPI compatibility, then activate in order.
Amazon ACoS Formula: Use the Right Data
Use the Amazon ACoS formula only with ad spend and attributed ad sales. Route Search Query Performance data to metrics its fields can actually calculate.
Amazon Reimbursement Audit: Check FBA Claims
Run an Amazon reimbursement audit: sort FBA losses by claim type, check windows and eligibility, value each claim, and prepare the list for Seller Central.
Amazon Retail Analytics Metrics and Report Types
Read Amazon Retail Analytics metrics by dashboard and SP-API report: Sourceable Product OOS, ROOS, glance views, conversion, sales, and forecasting.
Amazon Listing Suppressed: Diagnose the Cause
Amazon listing suppressed or stranded? Read live buyability, discovery status, suppression reasons, and FBA evidence before applying a reason-specific fix.
Amazon PPC Bidding Rules That Prevent Bid Thrash
Set Amazon PPC bidding rules around data sufficiency, an ACoS deadband, and a daily bid clamp so an agent changes bids only when all three agree.
Amazon Buy Box Eligibility: Recover the Offer
Amazon Buy Box eligibility changed in September 2026. Diagnose a missing Featured Offer through price health, stock, shipping, and competing offers.
Amazon FBA Inventory Health: Capacity and Fees
Check Amazon FBA inventory health across capacity, IPI, monthly storage, aged stock, and low-inventory fees instead of relying on one score.
Amazon Net PPM Analysis: Find ASIN Margin Leakage
Use Amazon Net PPM analysis to rank ASIN margin deterioration and separate cost, funding, and discount pressure where the report exposes those fields.
Amazon Trademark Already Enrolled: Request Access
Resolve the Amazon trademark already enrolled error: ask the brand's Administrator to add you, or continue the application and share contact details.
Dispute Amazon PO On-Time Accuracy Chargebacks
Build an Amazon PO on-time accuracy chargeback dispute with matching PO or carrier evidence, the correct filing route, and the 30-day deadline.
Measure Off-Amazon Conversions in Amazon AMC
Measure off-Amazon conversions in Amazon Marketing Cloud using Events Manager signals, DSP delivery, and separate purchase and non-purchase values.
How to Create Amazon Listing Images From Photos
How to create Amazon listing images from real photos: preserve product facts, check variants, review batches, and approve images before submission.
Amazon FBM Order Reports vs the All Orders Report
Choose Amazon FBM order reports for shipping data, or All Orders reports for tracking and reconciliation. Know which report carries buyer details.
Find Your Amazon DSP Frequency Cap in AMC
Find your Amazon DSP frequency cap in AMC: bucket users by daily impressions, then compare cumulative return with cumulative cost before choosing a cap.
Amazon Marketing Cloud Path to Conversion: Sankey
Map an Amazon Marketing Cloud path to conversion with campaign groups, aligned lookforward windows, and Sankey-ready source-to-destination rows.
Amazon Listing Audit Checklist: Preview Every Patch
Use an Amazon listing audit checklist on live data: read attributes, check Amazon's rules, preview the patch, and submit only after confirmation.
Amazon New to Brand Metrics: Count Customers in AMC
Amazon new to brand metrics in AMC: count distinct customers from conversion-time events, without confusing users, purchases, or attribution drift.
Amazon DSP and Sponsored Ads Overlap in AMC
Measure Amazon DSP and Sponsored Ads overlap across four exposure groups, with aligned campaign scope and attribution timing before comparing outcomes.
Amazon Multi Touch Attribution: Choose AMC Sources
Start Amazon multi touch attribution in AMC with the right source: compare timing, conversion scope, and privacy limits before custom weighting.
Evaluate AMC Lookalike Audience Performance
Compare AMC lookalike audience performance with a rule-based audience using new-to-brand share, incremental reach, and cost per acquisition.
Amazon Customer Lifetime Value Segmentation in AMC
Build Amazon customer lifetime value segmentation in AMC with four cohorts, the audience-safe table, and repeatable checks on movement between groups.
Amazon High Value Customer Segmentation in AMC
Use Amazon high value customer segmentation in AMC to build audience seeds, compare three value rules, and check lookalike activation limits.
Build an Amazon Lapsed Customer Audience in AMC
Build an Amazon lapsed customer audience in AMC: extend the lookback, exclude recent activity, check seed size, and review the DSP activation.
Build Amazon Marketing Cloud Lookalike Audiences
Build Amazon Marketing Cloud lookalike audiences for Prime Day: define a purchaser seed, check size and timing, then review the DSP destination.
Build an Amazon Cart Abandonment Audience in AMC
Build an Amazon cart abandonment audience in AMC: exclude purchasers, select the audience-safe table, check seed size, and plan DSP activation.
Amazon Subscribe and Save Analytics: Measure Lift
Amazon Subscribe and Save analytics in AMC: compare subscriber and non-subscriber spend, include repeat orders, and use at least three months.
Turn Amazon Marketing Cloud Workflows into Skills
Package Amazon Marketing Cloud workflows as agent Skills with query inputs, privacy checks, interpretation, approval policy, and repeatable run logs.
AMC Audience Activation: Approve Before Submission
Gate AMC audience activation behind human approval: review seed size, SQL, dates, refresh cadence, and the destination before the create call.
Your AI Data Moat Is What Competitors Cannot Copy
Your AI data moat is the operator knowledge generic models lack: bid rules, playbooks, prompts, and account context your team keeps in its own cloud.