Agents · Decision rules
Agent Decision-Rule Guides
The decision rules agents apply to Amazon data — IF/THEN bidding, sufficiency gates, branded vs non-branded segmentation, and the action enums for scaling, pulling back, and controlling waste.
Explore the product3 guides in this group
Agents · Decision rules
The Data-Mode Router That Stops Bad ACoS Math
Your SQP export has no cost column. Atlas blocks ACoS there and routes to Conversion Performance Index instead, the fix for nonsense report numbers.
Thomas Spicer
11 min read
Agents · Decision rules
The Agent Bidding Rulebook That Prevents Bid Thrash
A bid should move only when sufficiency, an ACoS deadband, and a daily clamp all agree. The bounded rulebook an agent runs, with the thresholds.
Thomas Spicer
10 min read
Agents · Decision rules
Everyone in Your Category Has the Same AI Now
Every seller has the same AI now. Your edge is the operator knowledge it doesn't have, and today's AI listing tools are built to harvest it.
Thomas Spicer
9 min read