Canonical page: https://www.kuudo.com/solutions/amazon-ppc-manager/ Solutions · paid ads # Amazon PPC management: audit every Sponsored Products campaign before your standup. Amazon PPC management is the ongoing review of campaign delivery, search terms, bids, budgets and placements, and the changes that follow. Kuudo starts it from the facts: where the spend pooled, what stopped serving, what’s worth consolidating, live from your account through the [Amazon Ads MCP](/features/amazon-ads-mcp/), in the AI client your team already uses. The audit changes nothing, and budget changes stay proposals until someone approves them. Choose [Managed MCP](/managed-mcp/), which Kuudo hosts and operates, or run it in your own [Private Cloud](/features/cloud-platforms/). Updated Oct 18, 2026 [Request beta access](/contact/) [See the full playbook](/features/skills/amazon-ads/sponsored-products-campaign-audit/) Search terms, ranked by spend · Apr 12–18, 2026 Search term Spend Sales Stream * senior cat food wet Spend $82.16 Sales $0 Negative candidate * lickable cat treats Spend $70.44 Sales $0 Negative candidate * limited ingredient cat food Spend $60.32 Sales $0 Negative candidate * bone broth for dogs liquid Spend $45.79 Sales $132.25 Generic gold * chicken broth for cats Spend $38.68 Sales $179.28 Generic gold * canned dog food Spend $35.98 Sales $129.55 Generic gold * dog food sensitive stomach Spend $33.04 Sales $177.95 Generic gold * Opportunity 10 negative candidates · $602.33 spent with no sales · 59 generic gold terms to scale * Read only A candidate list, not an apply list · 7-day window, so verify before negating 7 of 7,615 search terms shown Method: [Sponsored Products search terms Skill](/features/skills/amazon-ads/sponsored-products-search-terms/) How the work changes [See the full playbook](/features/skills/amazon-ads/sponsored-products-campaign-audit/) ## Your team stops hunting for problems and starts deciding on them. You set how much it owns. It watches bids, budgets, search terms, negatives and spend posture around the clock, catches the waste while it's still small, and funds the winners while they're still winning. Only the moves big enough to need a human come up for approval. ![Campaign audit cards leading to a tunable threshold and a review action.](/assets/images/solutions/audit-card-1.svg) ### Can we change the thresholds? Yes. Every threshold is printed beside the value it measured, so your team can move the rule and compare the next run cleanly. [Review the audit thresholds ›](/features/skills/amazon-ads/sponsored-products-campaign-audit/) ![An audit interface offering questions about portfolio health, inactive campaigns, spend concentration, and inferred structure.](/assets/images/solutions/audit-card-2.svg) ### What can we ask? Start with the recurring review questions, then follow the evidence into a campaign, field, or threshold without staging another export. [Explore search-term analysis ›](/features/skills/amazon-ads/sponsored-products-search-terms/) ![A pause-candidate finding with its spend window, source, budget rule, and learning-period caveat attached.](/assets/images/solutions/audit-card-3.svg) ### Can we defend the finding? The measured window, source, threshold, and caveat travel with each recommendation, ready for the first follow-up question. [Build a validated Ads report ›](/features/skills/amazon-ads/reporting/) ![A campaign audit playbook above optional search-term, budget-pacing, Sponsored Brands, and Marketing Cloud building blocks.](/assets/images/solutions/audit-card-4.svg) ### Do we need the whole set? No. Run the audit by itself, add one adjacent playbook, or connect the full set around the way your paid ads team works. [Browse Amazon Ads skills ›](/features/skills/amazon-ads/) ![Claude, ChatGPT, Gemini, Perplexity, and n8n arranged around one MCP connection.](/assets/images/solutions/audit-card-5.svg) ### Where does it run? Inside the MCP-compatible client your lead already uses. The account connection and playbook stay the same when the client changes. [Compare supported clients ›](/features/ai-clients/) ![A portfolio-health panel beside qualifications that label delivery status as a proxy and brand labels as heuristics.](/assets/images/solutions/audit-card-6.svg) ### What will it refuse to claim? Anything the report cannot support. Proxies and naming heuristics stay labelled, so a useful clue never masquerades as a fact. [Review the audit guardrails ›](/features/skills/amazon-ads/sponsored-products-campaign-audit/) Make it yours [Explore reporting skills](/features/skills/amazon-ads/reporting/) ## Shape the output around the way you work. You define the reports, metrics, colors, layouts, and themes. Package a polished client deliverable, build an analysis worksheet, or create the dashboard your review actually needs. ![Anonymous budget pacing dashboard separating measured spend, budgets, dates, and delivery from inferred seasonality, intent, and reviewer decisions.](/assets/images/solutions/budget-pacing-measured-vs-inferred.svg) ### Design your own workspace Your layout Choose the fields, charts, labels, colors, and layout. Keep the pacing view compact for a standup or expand it into the working dashboard your team uses every day. ![Anonymous budget pacing recommendation with its live report source, July 1–16 window, spending-ceiling rule, seasonality caveat, and approval status attached.](/assets/images/solutions/budget-pacing-recommendation-provenance.svg) ### Package it for the audience Turn the same source data into a client-ready report, an analysis worksheet, or an approval view. You decide what gets emphasized, explained, and handed off. Where it runs [See every supported client](/features/ai-clients/) ## Use the client your paid ads team already has open. The Amazon Ads MCP connection and audit playbook stay consistent across chat, agent, workflow, and IDE clients. [ /chat ![ChatGPT logo](/assets/images/chat/chatgpt.svg) ### ChatGPT Ask where spend pooled or which campaigns stopped serving, then inspect the audit without leaving the conversation. View quick start ](/docs/quick-start/chatgpt/)[ /chat ![Claude Desktop logo](/assets/images/chat/claude-color.svg) ### Claude Desktop Run the same account audit from Claude through your scoped Amazon Ads MCP connection. View quick start ](/docs/quick-start/claude-ai/)[ /agent ![OpenClaw logo](/assets/images/workflow/openclaw-color.svg) ### OpenClaw Hand off a recurring portfolio review while keeping recommendations behind your approval gates. View quick start ](/docs/quick-start/openclaw/)[ /workflow ![n8n logo](/assets/images/workflow/n8n.svg) ### n8n Schedule the read-only audit and route its finished report into the review process your team already runs. View quick start ](/docs/quick-start/n8n/)[ /ide ![Codex logo](/assets/images/code/codex-color.svg) ### Codex Inspect the live findings beside the repository where your team maintains reporting and automation logic. View quick start ](/docs/quick-start/codex/)[ /research ![Perplexity logo](/assets/images/chat/perplexity-color.svg) ### Perplexity Answer account questions from your own campaign data rather than relying on public-web context. View quick start ](/docs/quick-start/perplexity/) Frequently asked questions ## Questions from paid ads teams. Marketplace coverage, account scale, what the audit changes, and how it fits an in-house or agency workflow. Is this a replacement for my PPC manager? + No. It is the playbook they run. Every skill returns a proposal or a report, budget changes stay proposals until someone approves them, and this audit changes nothing at all. The person who owns the account still owns it. What is Amazon PPC? + Amazon PPC is pay-per-click advertising on Amazon, the paid search side of the store. An advertiser sets targeting, bids, and budgets, then pays when a shopper clicks an eligible ad. Managing it means reviewing campaign delivery, search terms, bids, budgets, placements, and attributed results together. How do you optimize Amazon PPC campaigns? + Start with a consistent reporting window, verify that spend and attributed sales come from advertising data, then review delivery, spend concentration, search terms, bids, budgets, and campaign structure. Kuudo turns that review into a reusable Skill, returns the evidence and proposed actions, and applies the account's approval policy before a write reaches Amazon. Which regions and marketplaces do you support? + Twenty-two Amazon marketplaces across three regions: North America, Europe, and Asia-Pacific. Connect every marketplace your advertising profiles reach, then work across regions without switching tools. Do you support both sellers and vendors? + Yes. Seller and vendor advertisers can connect their Amazon Ads profiles and run the same reporting, audit, and campaign workflows. Access stays scoped to the profiles and permissions each account grants. How many advertiser accounts can we activate? + There is no Kuudo-imposed limit. You can start with one advertiser account and add accounts as you grow; customers already run hundreds of activated accounts from a single deployment. What do Amazon PPC management services include? + Amazon PPC management services run the weekly loop on an ad account: bids, budgets, search terms, and negatives across Sponsored Products, Sponsored Brands, and Sponsored Display, plus the reporting behind each change. An agency, an in-house lead, or software can provide them. Kuudo is the playbook any of them runs, so an agency can run it against your account, your lead can, or both. Who does the work is your call. Can we change how a playbook behaves? + Yes, and that is the point. Thresholds, report grain, and guardrails are all yours to move. The defaults here are example playbooks; once yours are set, every run becomes comparable month over month. Will it change anything in my account? + An audit reads and reports, so you can run it on a live account the first week. You use the findings and decide what to act on. Guides ## Where the thresholds in this audit come from. The rules are written down and argued for: when a bid can move, why an ACoS question gets refused on the wrong report, and where a structure read sends you upstream. [Amazon Ads Reporting API Guides](/guides/amazon-ads-reporting/) [Agent Decision-Rule Guides](/guides/rules-decision/) [Amazon PPC Guides](/guides/amazon-ads-strategy/) [View all guides](/guides/) [ Agents · Decision rules ### Amazon PPC Bidding Rules That Prevent Bid Thrash Set Amazon PPC bidding rules around data sufficiency, an ACoS deadband, and a daily bid clamp so an agent changes bids only when all three agree. ![Kuudo](/assets/versioned-images/logo.fd1684585a8c1070.svg) Thomas Spicer 10 min read Jul 26, 2026 ](/guides/rules-agent-bidding-rulebook/)[ Agents · Decision rules ### Amazon ACoS Formula: Use the Right Data Use the Amazon ACoS formula only with ad spend and attributed ad sales. Route Search Query Performance data to metrics its fields can actually calculate. ![Kuudo](/assets/versioned-images/logo.fd1684585a8c1070.svg) Thomas Spicer 13 min read Aug 7, 2026 ](/guides/rules-data-mode-router/)[ AMC · Measurement ### Amazon DSP and Sponsored Ads Overlap in AMC Measure Amazon DSP and Sponsored Ads overlap across four exposure groups, with aligned campaign scope and attribution timing before comparing outcomes. ![Kuudo](/assets/versioned-images/logo.fd1684585a8c1070.svg) Thomas Spicer 8 min read May 17, 2026 ](/guides/amc-sponsored-ads-dsp-overlap-4way/) The bottom line ## Right now, part of your budget is funding campaigns that stopped working. Not because anyone's careless. Nobody has time to read two hundred campaigns, so they read the five that carry the spend and move on. This reads all of them, read-only against your live account, and twenty minutes later your lead has the list with the math attached. [Get started free](/contact/) [See the Amazon Ads MCP](/features/amazon-ads-mcp/)