Canonical page: https://www.kuudo.com/features/skills/amazon-ads/sponsored-products-campaign-audit/

Amazon Ads Skills v0.4.2 Reference

# Audit Sponsored Products Campaign Structure

Find concentration, dead campaigns, low-activity campaigns, budget utilization problems, and structural patterns across a Sponsored Products portfolio. The Sponsored Products Campaign Audit Skill pulls a validated campaign report through the Amazon Ads MCP, shows the formula and threshold behind every flag, and proposes next actions without changing a campaign: it is read-only.

Recommendations, not automatic changes

[Try the starter prompt](#starter-prompt)[Connect Skills](/docs/quick-start/chatgpt-skills/)

Example output visualization: Portfolio health

Portfolio health

skill output

Check

Result

Spend concentration

Watch

Zero-impression campaigns

12 found

Low activity

8 found

Duplicate names

Review 3

Primary input

Sponsored Products campaign rows

Primary output

Portfolio health summary

[

Powered by

Amazon Ads MCP

](/features/amazon-ads-mcp/)[

Source contract

amazon-ads-sp-campaign-auditor

PolyForm-Shield-1.0.0

](https://github.com/KuudoAI/skills/blob/674e68adc1c0242e5ea440583f82d26c93c86b1d/skills/amazon-ads-sp-campaign-auditor/SKILL.md)

Is this the right Skill?

## Use it for a clear operating job.

Best for

*   Portfolio structure health
*   Dead and low-activity campaigns
*   Budget concentration diagnosis

Use another path when

Keyword-level optimization or automatic pause and budget changes.

Starter prompt

## Start with the task, then add your scope.

Copy this into a connected client and replace the account, date, ASIN, or threshold details with yours.

```text
Audit our Sponsored Products campaign structure for the last 30 days. Find spend concentration, dead or low-activity campaigns, utilization issues, and duplicate naming patterns without making any campaign changes.
```

The Skill will request any required context or approval before guarded actions.

The outcome

## A defined result, not a generic answer.

A portfolio health report that separates serving problems, concentration risk, and structural hints from unsupported optimization claims.

Inputs

*   Sponsored Products campaign rows
*   Marketplace and date range
*   Concentration and activity thresholds

Outputs

*   Portfolio health summary
*   Dead and low-activity lists
*   Concentration and structure findings

Workflow

## The playbook your agent follows.

1.  01
    
    ### Acquire data
    
    Pull validated campaign data from your agent-ready data lake through Agent Flow MCP.
    
2.  02
    
    ### Map the grain
    
    Inspect the artifact and confirm campaign identity, delivery, budget, and cost fields.
    
3.  03
    
    ### Apply audit rules
    
    Measure concentration, inactivity, delivery proxies, utilization, and naming patterns.
    
4.  04
    
    ### Separate signal from action
    
    Produce findings and candidates without issuing unapproved campaign changes.
    

Guardrails

## What keeps the workflow dependable.

Report fields are validated before creation

Delivery status is treated as a proxy, not pause state

Brand and non-brand labels remain user-confirmed heuristics

Connected systems

## The context and tools it coordinates.

Amazon Agent Flow

Ads API v1 reporting

Analysis runtime

Keep building

## Related workflows and field guides.

[All Amazon Ads Skills →](/features/skills/amazon-ads/)

[Related SkillSponsored Products search terms](/features/skills/amazon-ads/sponsored-products-search-terms/)[Related SkillBudget pacing](/features/skills/amazon-ads/budget-pacing/)[Product surfaceAmazon Ads MCP](/features/amazon-ads-mcp/)

amazon-ads-sp-campaign-auditor

## Give your agent the complete playbook.

Connect Skills once, then start with the prompt above whenever this job comes up.

[View prompt](#starter-prompt)[Connect Skills](/docs/quick-start/chatgpt-skills/)