Canonical page: https://www.kuudo.com/features/skills/amazon-ads/sponsored-brands-performance-review/

Amazon Ads Skills v0.2.1 Reference

# Review Sponsored Brands Performance

Turn Sponsored Brands campaign data into a defensible portfolio review covering efficiency, creative attention, and new-to-brand contribution. The Sponsored Brands Review Skill inspects the report's actual columns before mapping them, ranks only campaigns above a minimum spend, and marks missing new-to-brand or sales fields N/A. It is analysis only.

Analysis only

[Try the starter prompt](#starter-prompt)[Connect Skills](/docs/quick-start/chatgpt-skills/)

Example output visualization: Portfolio readout

Portfolio readout

skill output

ROAS

4.2×

+0.6

CTR

0.58%

+0.09

NTB share

67%

+8 pts

Primary input

Sponsored Brands report

Primary output

Portfolio summary

[

Powered by

Amazon Ads MCP

](/features/amazon-ads-mcp/)[

Source contract

amazon-ads-sb-performance-review

PolyForm-Shield-1.0.0

](https://github.com/KuudoAI/skills/blob/674e68adc1c0242e5ea440583f82d26c93c86b1d/skills/amazon-ads-sb-performance-review/SKILL.md)

Is this the right Skill?

## Use it for a clear operating job.

Best for

*   Sponsored Brands portfolio reviews
*   Creative attention diagnostics
*   New-to-brand contribution analysis

Use another path when

Blended SP, SD, and SB conclusions unless those products are deliberately included and separated.

Starter prompt

## Start with the task, then add your scope.

Copy this into a connected client and replace the account, date, ASIN, or threshold details with yours.

```text
Review our Sponsored Brands performance for the last 30 days. Rank meaningful spenders, flag weak creative attention, quantify new-to-brand contribution where available, and tie every recommendation to the observed report columns.
```

The Skill will request any required context or approval before guarded actions.

The outcome

## A defined result, not a generic answer.

A campaign-level review with portfolio totals, meaningful-spend rankings, low-CTR signals, NTB analysis, and grounded recommendations.

Inputs

*   Sponsored Brands report
*   Date range and currency
*   Spend and performance thresholds

Outputs

*   Portfolio summary
*   Top and weak campaigns
*   Creative and NTB recommendations

Workflow

## The playbook your agent follows.

1.  01
    
    ### Confirm scope
    
    Lock marketplace, date range, currency, and Sponsored Brands-only scope.
    
2.  02
    
    ### Inspect and map
    
    Inspect the real artifact and map observed columns to semantic metrics.
    
3.  03
    
    ### Compute safely
    
    Aggregate campaigns and calculate guarded CTR, CPC, ACoS, ROAS, and NTB shares.
    
4.  04
    
    ### Recommend
    
    Rank meaningful spenders and tie every recommendation to the observed data.
    

Guardrails

## What keeps the workflow dependable.

No fixed export schema is assumed

Tiny-spend rows do not dominate rankings

Missing NTB or sales columns are marked unavailable

Connected systems

## The context and tools it coordinates.

Amazon Agent Flow

Sponsored Brands reporting

Analysis runtime

Keep building

## Related workflows and field guides.

[All Amazon Ads Skills →](/features/skills/amazon-ads/)

[Related SkillAmazon Ads reporting](/features/skills/amazon-ads/reporting/)[Related SkillSponsored Products campaign audit](/features/skills/amazon-ads/sponsored-products-campaign-audit/)[Product surfaceAmazon Ads MCP](/features/amazon-ads-mcp/)

amazon-ads-sb-performance-review

## Give your agent the complete playbook.

Connect Skills once, then start with the prompt above whenever this job comes up.

[View prompt](#starter-prompt)[Connect Skills](/docs/quick-start/chatgpt-skills/)