# Amazon Ads Agent vs Kuudo: Your Agent or Amazon's Canonical page: https://www.kuudo.com/compare/kuudo-vs-amazon-ads-agent/ Amazon Ads Agent combines sponsored ads and DSP in one platform. Amazon describes its conversational AI as a rolling closed beta; its AMC update states broader access. Choose Amazon's AI for work inside that platform, or Kuudo to run campaigns from your own AI, on your team's rules, beside seller, vendor and AMC work. Choose Managed MCP or Private Cloud. ## Comparison ### Media plan - Amazon Ads Agent: The conversational experience page says advertisers "can ask questions about media plans and get audience sizing, reach forecasts, budget recommendations, and more." - Kuudo: MediaPlanningReachForecasting_CreateReachForecastsV1 creates reach forecasts in bulk, and SponsoredProducts_getBudgetRecommendation returns a daily budget recommendation with benchmark metrics for a new campaign, through the Amazon Ads MCP. ### Display, video and audio - Amazon Ads Agent: The conversational experience page says advertisers "can turn a custom media plan into ready-to-go Display, Video, and Audio campaigns." The platform page says DVA+ is "Powered by Brand+ and Performance+" and begins rolling out in late October, per the announcement. - Kuudo: The Create DSP Campaign Skill builds a Performance+ or Brand+ campaign through the Amazon Ads MCP, creates it paused, reads back every write, and activates the campaign before its ad groups, stopping when a required step fails. ### Sponsored ads recommendations - Amazon Ads Agent: The conversational experience page says: "For sponsored ads, advertisers can apply keyword, bid, and budget recommendations with one click, then review and approve changes." Its FAQ says advertisers "review a summary of proposed changes and approve them before they're applied". - Kuudo: SponsoredProducts_getCampaignRecommendations returns the top consolidated recommendations across bid, budget and targeting, and RecommendationsInsightsTacticalRecommendations_ApplyRecommendations applies one or more. Applying is a write, so it runs under your workspace policy and may wait for your approval. ### Bulk changes - Amazon Ads Agent: The conversational experience page says advertisers can "make bulk changes across campaigns at once within DVA+ advanced settings." - Kuudo: The Budget Pacing Skill turns a monthly spend target, actuals, seasonality and efficiency into a campaign-level budget change set, and writes the budgets only after you approve that exact proposal and the live account still matches it. ### Performance analysis - Amazon Ads Agent: The conversational experience page says advertisers "can review campaign performance analytics, trend diagnosis, benchmarking, and visual analysis across channels and formats." - Kuudo: The Build the Right Amazon Ads Report Skill turns a metric question into a validated report request, and the Sponsored Products Campaign Audit Skill shows the formula and threshold behind every flag it raises. ### Amazon Marketing Cloud queries - Amazon Ads Agent: The conversational experience page says advertisers "can ask in plain language to generate SQL queries in Amazon Marketing Cloud (AMC)". Amazon's help page says "the Ads Agent in AMC is not aware of advertiser uploaded datasets, and will not use them during SQL query generation", and its best-practices page says it "doesn't look up lists of your campaign IDs, ASINs, keywords, or audience segment names." - Kuudo: The Amazon Marketing Cloud Skill reads the matching playbook before writing SQL, writes validated SQL, and returns privacy-safe answers or DSP-ready audiences through the Amazon Ads MCP. ### Billing and ad policy - Amazon Ads Agent: The conversational experience page says advertisers "can ask questions about their account billing or ad policy issues, and get guidance on what happened and what to do next." - Kuudo: AccountsBilling_bulkGetBillingStatus returns the billing status of each advertising account, AccountsBilling_bulkGetBillingNotifications returns its current billing notifications, and ModerationResults_moderationResults returns the moderation results for an ad, through the Amazon Ads MCP. ### Whose rules decide - Amazon Ads Agent: The announcement says advertisers can "use manual campaign building tools, let Amazon's AI optimize on their behalf, or employ a mix of both", and the conversational experience grounds recommendations "in your advertising goals and Amazon Ads signals". A way to give it rules your team writes is not published. - Kuudo: 20 Skills (2 Kuudo-certified) span Amazon Ads, Amazon Marketing Cloud, DSP, creative, profitability and seller jobs. Each states the job, the inputs, the outputs and what it is not for, and you can write your own in the same format. ### Your own agent - Amazon Ads Agent: The platform page says you can "Connect your own AI agents and platforms to Amazon Ads Agent via the Amazon Ads MCP Server", which Amazon's launch post says is "available globally in open beta to Amazon Ads partners with active API credentials"; access for other advertisers is not published. Amazon's MCP overview names Claude, ChatGPT, Amazon Kiro, Amazon Bedrock and Amazon AgentCore, and says its Skills are "pre-defined prompt definition[s] provided by Amazon Ads" and its expert tools apply "Amazon intelligence". - Kuudo: Claude, ChatGPT, Cursor, Copilot, n8n, or any MCP client connects to Amazon Ads MCP servers through Managed MCP or Private Cloud, using Amazon's own Ads API operations. ### Account authorization - Amazon Ads Agent: Inside the platform, the conversational experience "works with their existing account and campaign context". For outside agents, Amazon's launch post says the Amazon Ads MCP Server is "available globally in open beta to Amazon Ads partners with active API credentials". A shared authorization point that other tools can use is not published. - Kuudo: Kuudo's managed, verified Amazon Ads app is one authorization point. Each account owner consents once with Login with Amazon, or through an invitation link an agency sends, the grant becomes a remote identity, and every agent or tool you connect reaches all the accounts it was granted from one connection, without an Amazon Ads API app of your own. Other tools and developers use the same authorizations through Kuudo's API and OAuth. ### Seller operations - Amazon Ads Agent: Not published. The platform page describes sponsored ads, Display, Video, and Audio, and Full-Funnel Campaigns, and names sellers enrolled in Amazon Brand Registry among the advertisers who can run them. It describes no orders, inventory, pricing or catalog work. - Kuudo: 341 Selling Partner operations for catalog, listings, orders, pricing, FBA, fulfillment, and finances, through the Amazon Selling Partner MCP. ### Vendor Central - Amazon Ads Agent: Not published. The platform page says "book vendors, vendors, and agencies with clients can access the full range of campaign types", and describes no purchase order, shipment or invoice work. - Kuudo: 42 Vendor Central operations: purchase orders and acknowledgements, direct fulfillment, shipments and invoices, transaction status, Retail Analytics, Data Kiosk, and A+ Content. ### Creative - Amazon Ads Agent: The platform page says that in DVA+ advertisers "Select an objective, review AI-generated creatives, set a budget, and launch in minutes." - Kuudo: Yes. Agent Iris generates and audits listing images, and creates, edits, or extends owned product videos with Google Gemini Omni. Approved images publish through the Selling Partner MCP with ingestion checks; video assembly and final upload remain external. ### Playbooks - Amazon Ads Agent: Amazon's MCP overview says "A Skill is a pre-defined prompt definition provided by Amazon Ads that guides AI applications through Amazon Ads workflows and tool usage." Whether an advertiser can write one is not published. - Kuudo: 20 Skills (2 Kuudo-certified) span Amazon Ads, Amazon Marketing Cloud, DSP, creative, profitability and seller jobs, and you can write your own in the same format. ### Operating knowledge - Amazon Ads Agent: The platform page says "Billions of shopping, browsing, and streaming signals from over 300 million authenticated customers power targeting, bidding, and optimization across every campaign type you run." - Kuudo: Agent Atlas supplies curated Amazon operating playbooks and rules that your agent retrieves before it acts. ### Your data - Amazon Ads Agent: In Amazon's platform. The conversational experience page says what you share is "handled in strict accordance with Amazon's privacy policies". A history store or export of the conversational experience is not published. - Kuudo: Agent Flow in Private Cloud lands your Ads and Selling Partner data in a data lake in your own cloud, on schedules you set, and Snowflake, Athena, DuckDB, Databricks, Power BI, and Tableau can read it downstream. ### Where you use it - Amazon Ads Agent: Inside the platform, "a built-in conversational AI experience", per the conversational experience page. Outside it, Amazon's MCP overview says developers can connect "using Claude (Anthropic), ChatGPT (OpenAI), Amazon Kiro, Amazon Bedrock, Amazon AgentCore, and other MCP-compatible applications." - Kuudo: Claude, ChatGPT, Cursor, Copilot, n8n, or any MCP client. ### Where it runs - Amazon Ads Agent: Amazon's own platform and server. The MCP overview says "Amazon Ads builds, maintains, and updates the MCP Server". A self-hosted option is not published. - Kuudo: Choose Managed MCP, operated by Kuudo, or Private Cloud in your own cloud account. In Private Cloud, the DPA describes direct connections to your resources and Amazon; confirm the current Managed MCP data-handling terms with Kuudo. ### Approval - Amazon Ads Agent: The conversational experience page says "Advertisers get to review a summary of proposed changes and approve them before they're applied". The announcement also offers to "let Amazon's AI optimize on their behalf", and for Full-Funnel Campaigns "Amazon's AI handles the rest." - Kuudo: Write tools validate input, apply your workspace policy, and may require explicit human approval before a change reaches Amazon. Every tool call records the user, agent, parameters, result summary and approval state in a run log. ### Pricing model - Amazon Ads Agent: The platform page prices the media: "Sponsored ads use cost-per-click (CPC) pricing with no minimum spend", and Display, Video, and Audio managed service "typically requires a minimum spend". A price for the conversational experience is not published. - Kuudo: Kuudo Community (Private Cloud) is free for one instance of each Amazon MCP server in your own cloud. Kuudo Pro (Private Cloud) is $0 a month plus $0.95 per 1,000 Amazon API calls, and Kuudo Scale (Private Cloud) is $249 a month plus $0.55 per 1,000 Amazon API calls, with seats included in each plan. Your media spend stays with Amazon. ### Seats and organizations - Amazon Ads Agent: The conversational experience page says "Enrolled beta advertisers can use the conversation experience", with availability varying by locale. A seat or user limit is not published. - Kuudo: Kuudo Pro (Private Cloud): up to 25 seats across 5 organizations. Kuudo Scale (Private Cloud): up to 50 seats across 10 organizations. Enterprise: unlimited. ### Free tier - Amazon Ads Agent: The conversational experience page says it "is in closed beta" and that access is "expanding to eligible advertisers through a rolling closed beta". Amazon's pages disagree for AMC: the Ads Agent in AMC update says "Anyone with access to Amazon Marketing Cloud" can use it, with no beta label. - Kuudo: Kuudo Community (Private Cloud) includes 10,000 free Amazon API calls per month, with one instance of each Amazon MCP server in your own cloud. ## Choose Amazon Ads Agent if - You run your advertising in Amazon's own platform, and want its AI where you already work. The conversational experience is built into Amazon Ads Agent and, in Amazon's words, "works with their existing account and campaign context". Amazon's announcement says existing campaigns, reporting and settings carried over from the ads console and Amazon DSP. If your team's day already runs inside Amazon's platform and you want its answers there, the AI Amazon built is where you already are. - You want Amazon's AI to optimize on your behalf. Amazon offers exactly that: the announcement says advertisers can "let Amazon's AI optimize on their behalf", and for Full-Funnel Campaigns you provide the budget, products and creative and "Amazon's AI handles the rest." If handing the optimization to Amazon, working from Amazon's shopper signals, is how you want to run the account, that is the product Amazon built. - You work with an Amazon Ads account team, including managed service. Amazon routes access and pricing questions to "an Amazon Ads account executive", and its Display, Video, and Audio managed service runs campaigns for you, typically with a minimum spend that varies by country. If an account team at Amazon is how you want support, the platform comes with one. ## Choose Kuudo if - Your agent should run ads beside Amazon Marketing Cloud, seller operations and Vendor Central. Amazon Ads: 756 operations across 55 services, including Amazon Marketing Cloud and DSP. Selling Partner: 341 operations. Vendor Central: 42 operations. Listing images and product video through Agent Iris, and Amazon operating knowledge through Agent Atlas. Amazon Ads Agent's pages describe advertising, and name sellers and vendors as the advertisers who run it. Whether to keep bidding on a product that is about to stock out is one question for one agent on Kuudo. - You choose the agent, and the AI client it runs in. Amazon's conversational experience is built into its platform and opens by eligibility, marketplace, language and capacity, in a rolling closed beta. Outside clients reach Amazon's MCP Server with the Skills Amazon provides. Kuudo is a platform built for the pace AI moves at: Claude, ChatGPT, Cursor, Copilot, n8n or any MCP client reaches Amazon's own operations, and when a better model or client arrives, your agent moves to it on your schedule, not Amazon's. - Your agent should decide by your rules, not by one default built for every advertiser. Amazon's agent is built by the company that sells the ad space it recommends budgets for, and it grounds recommendations in "your advertising goals and Amazon Ads signals", Amazon's shopper signals. Your edge is the judgment only your team has: the margin a campaign has to clear, the brand terms you defend, the pacing that fits your season. On Kuudo that judgment is written down as Skills your agent follows. 20 Skills (2 Kuudo-certified) ship with the platform, you can read each one before it runs, and you write your own. For an agency, those Skills are the playbook it sells, and they stay the agency's. - The deployment, the data and the history should be yours. Choose Managed MCP or Private Cloud. In Private Cloud, your AI client connects to your cloud, which connects to Amazon, and the DPA describes the routing boundary. Agent Flow in Private Cloud keeps your Ads and Selling Partner history in your Private Cloud lake for your warehouse and BI tools. Amazon publishes no history store or export for its conversational experience. Private. Trusted. Owned. - What the AI may change is a policy you wrote, with a record you can read back. Amazon's conversational experience shows a summary of proposed changes for your approval, and Amazon also offers to let its AI optimize on your behalf. Kuudo's write tools validate input, apply the workspace policy you set, and may require a person's approval, and every call is recorded with the user, agent, parameters and approval state in one run log across the ads, seller and vendor servers. How much you automate, and who does the work, is your call. ## Questions that decide fit ### Can Amazon Ads Agent follow my own rules? Amazon has not published a way to give its conversational experience rules your team writes. It recommends from your goals and Amazon Ads signals, and you approve, refine, or let Amazon's AI optimize. Kuudo's Skills are files your agent follows, readable before they run, and you write your own. - Amazon Ads Agent: Recommendations and insights "grounded in your advertising goals and Amazon Ads signals", per the conversational experience page. The announcement offers manual tools, "let Amazon's AI optimize on their behalf, or employ a mix of both." Skills for Amazon's MCP Server are "provided by Amazon Ads". - Kuudo: 20 Skills (2 Kuudo-certified), each stating the job, the inputs, the outputs and what it is not for. The Budget Pacing Skill, for one, starts from your monthly spend target and writes budgets only after you approve the exact proposal. Amazon Ads signals are Amazon's. Your rules are what make an answer yours, and on Kuudo they run the same way on every account you manage. ### Can I use Amazon Ads Agent from ChatGPT or Claude? Yes, if you have Amazon Ads API access: Amazon's launch post opens the Amazon Ads MCP Server to Amazon Ads partners with active API credentials, and says Claude, ChatGPT and other MCP-compatible applications connect that way, with Skills Amazon provides. Kuudo connects the same clients to Amazon's own Ads API operations through Managed MCP or Private Cloud, with your Skills. - Amazon Ads Agent: "Connect your own AI agents and platforms to Amazon Ads Agent via the Amazon Ads MCP Server", per the platform page. The MCP overview names Claude, ChatGPT, Amazon Kiro, Amazon Bedrock and Amazon AgentCore. - Kuudo: Claude, ChatGPT, Cursor, Copilot, n8n, or any MCP client, connected to Amazon Ads, Selling Partner and Vendor Central servers through Managed MCP or Private Cloud. Both reach ChatGPT and Claude. The difference is what the client carries in and who holds access: Amazon's Skills on Amazon's server for API partners, or your rules on your deployment, where each account consents once to Kuudo's managed app and every agent and tool you connect reuses it. ### Which one writes Amazon Marketing Cloud SQL from a plain question? Both. Amazon's Ads Agent in AMC drafts the SQL in the AMC console, and Amazon's help page says it does not use advertiser uploaded datasets or look up your campaign IDs and ASINs. Kuudo's Marketing Cloud Skill writes validated SQL from a matching playbook and runs it as an AMC workflow. - Amazon Ads Agent: "Ask in plain language to generate SQL queries in Amazon Marketing Cloud (AMC)". The help page: "not aware of advertiser uploaded datasets, and will not use them during SQL query generation"; it "doesn't look up lists of your campaign IDs, ASINs, keywords, or audience segment names", so the best-practices page says to name them in the prompt "or modify the generated SQL before submitting the query." - Kuudo: The Amazon Marketing Cloud Skill reads the matching playbook before writing SQL, writes validated SQL, and returns privacy-safe answers or DSP-ready audiences; AMCWorkflow tools run and schedule the query through the Amazon Ads MCP. On Kuudo the AMC question sits in the same conversation that reads your campaigns, your seller data and your own history, so the answer can be checked against all three. ### What does Amazon Ads Agent cost next to Kuudo? Amazon prices the media: cost per click for sponsored ads with no minimum spend, and a minimum spend for managed Display, Video, and Audio. It publishes no price for the conversational experience. Kuudo Private Cloud is priced by Amazon API call, and your media spend stays with Amazon either way. - Amazon Ads Agent: "Sponsored ads use cost-per-click (CPC) pricing with no minimum spend and budgets you control"; managed service "typically requires a minimum spend that varies by country". No price for the conversational experience is published. - Kuudo: Kuudo Community (Private Cloud) is free. Kuudo Pro (Private Cloud) is $0 a month plus $0.95 per 1,000 Amazon API calls with up to 25 seats across 5 organizations, and Kuudo Scale (Private Cloud) is $249 a month plus $0.55 per 1,000 Amazon API calls with up to 50 seats across 10. Your ad spend goes to Amazon with either one. Kuudo's price is for the agent's access to Amazon's operations, counted in API calls, not a share of the budget. ### Does Amazon Ads Agent cover seller or Vendor Central work? Amazon has not published that it does. Its pages describe advertising, and name sellers and vendors as advertisers who can run campaigns. Kuudo's agent runs seller operations and Vendor Central beside the ads account. - Amazon Ads Agent: Sponsored ads, Display, Video, and Audio, and Full-Funnel Campaigns, per the platform page, which says "Sellers enrolled in Amazon Brand Registry, book vendors, vendors, and agencies with clients can access the full range of campaign types." - Kuudo: 756 Amazon Ads, 341 Selling Partner and 42 Vendor Central operations, with Amazon Marketing Cloud queries and audiences through the Amazon Ads MCP. Whether to keep spending on an ASIN that is about to run out, or one a vendor's purchase orders have stopped, is one question that needs the ads account, the inventory and the orders together. ## Questions and answers ### Is Amazon Ads Agent better than Kuudo? If you want Amazon's AI to run your campaigns inside Amazon's platform, from Amazon's signals and on Amazon's rollout, Amazon Ads Agent is the better fit. If your own agent should run them through Amazon's APIs, on rules your team writes, beside Amazon Marketing Cloud, seller operations and Vendor Central, Kuudo is. Choose Managed MCP or Private Cloud. Your campaigns stay in Amazon's platform either way. ### What is Amazon Ads Agent? Amazon Ads Agent is Amazon's ad platform. On September 29, 2026 Amazon made it the new name of the unified platform that brings sponsored ads and Amazon DSP together, with Sponsored ads, Display, Video, and Audio (DVA+) and Full-Funnel Campaigns. It includes a built-in conversational AI experience, in closed beta, that plans media, builds and optimizes campaigns, analyzes performance and writes Amazon Marketing Cloud SQL. ### What happened to Amazon DSP and the Amazon Ads console? Amazon brought both into Amazon Ads Agent. Its FAQ says: "We brought sponsored ads and Amazon DSP together into one ad platform, Amazon Ads Agent. Your existing campaigns, reporting, and settings have carried over." DSP's programmatic capabilities, such as audience targeting, frequency management, deal IDs and custom bidding, now live in DVA+ with advanced settings. ### Can I connect my own AI agent to Amazon Ads Agent? Yes, if you have Amazon Ads API access. Amazon's launch post says the Amazon Ads MCP Server is "available globally in open beta to Amazon Ads partners with active API credentials", and its pages do not say whether other advertisers can connect. Amazon says outside AI agents connect through it, from Claude, ChatGPT, Amazon Kiro, Amazon Bedrock, Amazon AgentCore and other MCP-compatible applications, with Skills provided by Amazon Ads. Kuudo connects the same clients to Amazon's own Ads API operations through Managed MCP or Private Cloud, with Skills you can read and write, beside seller and Vendor Central work. ### Can an agency run its own playbooks on Amazon Ads Agent? Amazon says agencies with clients can run the full range of campaign types, and publishes no way to give its conversational experience rules the agency writes. On Kuudo the agency sends each client an invitation link, the client consents once to Kuudo's managed Amazon Ads app, and one agent reaches every client with no API app of the agency's own, and the agency's playbooks are Skills in its own deployment that run the same way on every account and stay the agency's. Kuudo Pro (Private Cloud) covers up to 25 seats across 5 organizations, and Kuudo Scale (Private Cloud) up to 50 across 10. ### Does Amazon Ads Agent use my uploaded data in Amazon Marketing Cloud? Not when it writes SQL. Amazon's help page says the Ads Agent in AMC is not aware of advertiser uploaded datasets and will not use them during SQL query generation, and does not look up your campaign IDs, ASINs, keywords or audience names, so you add them to the prompt or the query. Kuudo's Amazon Marketing Cloud Skill writes validated SQL from a matching playbook and returns answers or DSP-ready audiences. ### What does Amazon Ads Agent cost? Amazon publishes the price of the media: sponsored ads use cost-per-click pricing with no minimum spend, and managed Display, Video, and Audio typically requires a minimum spend. A price for the conversational experience, which is in closed beta, is not published. Kuudo Community (Private Cloud) is free; Kuudo Pro (Private Cloud) and Kuudo Scale (Private Cloud) each combine a monthly plan fee with a rate per 1,000 Amazon API calls, listed on the pricing page. Your media spend stays with Amazon either way. ## Sources - [Amazon Ads: Amazon Ads Agent, omnichannel advertising platform](https://advertising.amazon.com/adtech-solutions/amazon-ads-agent) (checked 2026-09-30) - [Amazon Ads: A conversational experience in Amazon Ads Agent](https://advertising.amazon.com/solutions/products/ads-agent) (checked 2026-09-30) - [Amazon Ads: Introducing Amazon Ads Agent, your AI-powered ad platform (September 29, 2026)](https://advertising.amazon.com/library/news/amazon-ads-agent) (checked 2026-09-30) - [Amazon Ads API: Amazon Ads MCP Server overview](https://advertising.amazon.com/API/docs/en-us/mcp/mcp-overview) (checked 2026-09-30) - [Amazon Ads: Introducing the Amazon Ads MCP Server, now in open beta (February 2, 2026)](https://advertising.amazon.com/library/news/amazon-ads-mcp-server-open-beta) (checked 2026-09-30) - [Amazon Ads support: Getting AMC help with the Ads Agent in AMC](https://advertising.amazon.com/help/GEDCL75VT727P23Z) (checked 2026-09-30) - [Amazon Ads support: Best practices for using the Ads Agent in AMC to generate AMC SQL queries](https://advertising.amazon.com/help/GZTSBQTMR2VHPL85) (checked 2026-09-30) - [Amazon Ads: Enhanced Ads Agent interactivity for Amazon Marketing Cloud](https://advertising.amazon.com/resources/whats-new/enhanced-ads-agent-interactivity-for-amazon-marketing-cloud) (checked 2026-09-30) - [Amazon Ads: Ads Agent in Amazon Marketing Cloud (unBoxed 2025, November 11, 2025)](https://advertising.amazon.com/resources/whats-new/unboxed-2025-ads-agent-in-amazon-marketing-cloud) (checked 2026-09-30) - [Amazon Ads MCP tools reference](https://www.kuudo.com/docs/mcp-reference/amazon-ads-tools/) (checked 2026-09-30) - [Amazon account authorization](https://www.kuudo.com/docs/amazon-account-authorization/) (checked 2026-09-30) - [Amazon Selling Partner MCP tools reference](https://www.kuudo.com/docs/mcp-reference/amazon-sp-tools/) (checked 2026-09-30) - [Kuudo MCP servers reference](https://www.kuudo.com/docs/mcp-reference/tools/) (checked 2026-09-30) - [Kuudo data processing addendum](https://www.kuudo.com/dpa/) (checked 2026-09-30) - [Kuudo pricing](https://www.kuudo.com/pricing/) (checked 2026-09-30) - [Kuudo pricing calculator](https://www.kuudo.com/pricing/calculator/) (checked 2026-09-30) - [Amazon Agent Flow documentation](https://www.kuudo.com/docs/amazon-agent-flow/) (checked 2026-09-30) - [Amazon Agent Skills reference](https://www.kuudo.com/docs/skills-reference/) (checked 2026-09-30) - [Amazon Agent Atlas documentation](https://www.kuudo.com/docs/amazon-agent-atlas/) (checked 2026-09-30) - [Amazon Agent Iris documentation](https://www.kuudo.com/docs/amazon-agent-iris/) (checked 2026-09-30) - [Kuudo deployment choices](https://www.kuudo.com/docs/deployment-choice/) (checked 2026-11-02) ## What we could not verify - Amazon renamed its ad platform Amazon Ads Agent on September 29, 2026, and rewrote the conversational experience page at the same address. An earlier version of that page, read on 2026-09-21, said Ads Agent was available at no cost to advertisers with Amazon Marketing Cloud and Amazon DSP access; the current page names no price and describes a closed beta. - Amazon's pages disagree on beta status: the conversational experience page says closed beta, the September 29, 2026 announcement uses no beta label, and the Ads Agent in AMC update says anyone with access to Amazon Marketing Cloud can use it. - The capabilities in the September 29, 2026 announcement "will roll out over the coming months", and Display, Video, and Audio begins rolling out in late October, so availability of each job on this page varies by account and marketplace. - Whether an advertiser can give the conversational experience its own rules, custom instructions or Skills: not published. - Which AI models power the conversational experience: Amazon's November 11, 2025 Ads Agent in AMC launch says it is "Built on Amazon Bedrock" and names no model. - The Amazon Ads MCP Server overview is a script-rendered page; its wording on this page was read rendered on 2026-09-30.