# Helium 10 Ads alternatives Canonical page: https://www.kuudo.com/compare/helium-10-ads-alternatives/ Helium 10 Ads sits inside a seller suite. Scale Insights suits operators who write their own rules. Teikametrics bids by algorithm across Amazon, Walmart and TikTok Shop. Perpetua runs goal structures and DSP across 20 or more marketplaces. Kuudo puts Amazon's surface under your own AI client; advertising is one job of many. Choose Managed MCP or Private Cloud. ## Comparison ### Agent access - Helium 10 Ads: Helium 10 MCP connects Claude, ChatGPT and Codex to Helium 10's platform: it reads Amazon and Walmart ad data and, with explicit approval of every batch, writes bids, budgets, keywords and campaigns, at most 20 actions per batch and no deletes. Your agent reaches Helium 10, and Helium 10 reaches Amazon. - Scale Insights: Scale Insights MCP, in open beta, connects Claude, ChatGPT and Cursor to the Scale Insights account and its command skills; proposed bid, budget or negative changes wait for your yes. Your agent reaches Scale Insights, and Scale Insights reaches Amazon. - Teikametrics: Teikametrics MCP, in early access, gives Claude and ChatGPT twelve read-only tools over Teikametrics' own data, with no write or campaign-management actions. Your agent reaches Teikametrics, and Teikametrics reaches Amazon. - Perpetua: Perpetua is used through its browser app. Help-center searches return no public API, mobile app, or ChatGPT, Claude or MCP integration; the Premium plan lists custom data integrations without detail. Whatever your agent does, it does through Perpetua's screens. - Kuudo: Amazon. Kuudo's MCP servers expose Amazon's own API operations as tools, 756 of them for Ads across 55 services. Choose Managed MCP or Private Cloud; the tools are the operations Amazon publishes. ### Live connection - Helium 10 Ads: You authorize an Amazon Advertising token through Amazon's permission screen; a Seller Central token is optional but needed to see products, total sales and total advertising cost of sales. Vendor Central is not supported. - Scale Insights: Connects through the Amazon Advertising API and the Selling Partner API; the onboarding line is to connect Seller Central and go. Vendor Central is not mentioned, and the pricing FAQ says the product is best for FBA sellers. - Teikametrics: Amazon Ads is authorized by signing in through Seller Central, product data through the Selling Partner API, and Vendor Central by granting a Teikametrics service user report permissions. Walmart ads connect through an API partner integration with write access plus Retail Link for product data. - Perpetua: Sellers authorize the Amazon Advertising API and the Selling Partner API during connection; vendors authorize the Ads API, with SP-API optional but recommended for sales and traffic reporting. The Ads API connection is what lets Perpetua read data and launch and optimize campaigns. - Kuudo: Yes. Your AI works inside your Ads account through the Amazon Ads MCP, inside Seller Central through the Amazon Selling Partner MCP, and inside Vendor Central through the Amazon Vendor Central MCP, from the client you want to use. ### Reads performance - Helium 10 Ads: It pulls campaign, ad group, target, search-term and product-level data through Amazon's API into its analytics page, refreshed every 24 hours with one forced sync a day; hourly data feeds dayparting. Placement-level performance reporting is not published. - Scale Insights: Pulls campaign, ad group, keyword, search-term and placement performance from the Advertising API into its own performance and search-term reports, with drill-down from campaign to keyword to search term. The vendor notes advertising data can be delayed up to 72 hours. - Teikametrics: Ads data syncs from Amazon with a stated one-day reporting delay, and Ads Manager shows campaign, ad group, product ad, keyword-target and product-target levels with hourly performance. No search-term or placement report view is documented in the help center. - Perpetua: Perpetua pulls campaign and search-term data from Amazon itself, and custom reporting includes a placements dimension. Hourly data through Amazon Marketing Stream is listed on the Growth plan and above. - Kuudo: Yes. The Build the Right Amazon Ads Report Skill returns a ready-to-submit report request with the correct field grain, ad product filter, advertiser context, and known caveats, and the Ads MCP runs it. ### Structure audit - Helium 10 Ads: It builds multi-campaign structures with quick and guided builders that promote auto-campaign winners into manual campaigns, and publishes a step-by-step manual audit and a not-serving checklist. No automated audit of portfolio health, spend concentration or duplicates is published; an ad diagnostics audit in its agent is listed as coming soon. - Scale Insights: Ships a competing-keywords report for exact duplicate keywords across campaigns, an optimizer that reviews ad groups with no rules assigned and suggests fixes, and tools to split performing search terms into their own campaigns. No account-wide structure or portfolio-health audit is published. - Teikametrics: The recommendation hub flags unadvertised products and advertised products not yet in smart campaigns, and campaigns built elsewhere can opt into goal-based bidding. No audit of serving problems, spend concentration or duplicate targets is documented. - Perpetua: One goal auto-launches a set of auto, keyword and product-targeting campaigns in Perpetua's structure, or Campaign Takeover adopts existing campaigns as they are. No page describes an audit of serving problems, concentration or duplicates. - Kuudo: Yes. The Audit Sponsored Products Campaign Structure Skill returns a portfolio health report that separates serving problems, concentration risk, and structural hints from unsupported optimization claims. It is not for automatic pause or budget changes. ### Search-term mining - Helium 10 Ads: Keyword harvest and negative targeting rules mine search terms against thresholds you set, such as orders and a maximum cost, or clicks with no sales, and queue new-keyword and negative suggestions with their metrics. The triggering rule and thresholds are visible, but no per-suggestion reasoning is published. - Scale Insights: Import and negative rules aggregate 60 days of search-term stats, configurable up to 90, and add new keywords or negatives when the user's criteria match. A preview shows each action's calculation and change logs show the criteria and metrics that triggered it. - Teikametrics: Every day the AI recommends keywords and product targets to add and keywords to negate, gated by a fixed threshold; users accept, snooze or dismiss, or switch to automatic. The only stated justification is the click and conversion threshold, not a per-term rationale. - Perpetua: The engine harvests converting search terms as new targets, fully automatically, after a set conversion count, or on manual approval, and suggests negatives for terms past click and spend thresholds with no or one conversion. The pages state the thresholds but do not show per-term reasoning. - Kuudo: Yes. The Mine Sponsored Products Search Terms Skill returns two scale tables, a sufficiency-gated negative list, rising terms to watch, and a separate product-targeting stream, from a validated search-term report. ### Bids and budgets - Helium 10 Ads: Bids and budgets change three ways: Helium 10's bid algorithms, such as a target cost of sales at a default of 30 percent, that produce bid suggestions; custom bid and budget rules with your own formulas, thresholds and frequency; or the AI advertising product goal that manages bids and budgets on its own. - Scale Insights: Bidding, default bid, placement and daily budget rules move bids, placement percentages and daily budgets toward a target advertising cost of sales the user sets, with user-defined criteria, lookback windows and maximum step sizes. Hourly percentage bid adjustments are also user-scheduled. - Teikametrics: Goal-based bidding sets bids hourly on Amazon and daily on Walmart from a forecast conversion rate and payoff per order; the user sets a goal, an advertising cost of sales limit, a bid modifier and optional minimum and maximum bids. Campaign budgets are not changed by the bidder; budget pacing only monitors them. - Perpetua: You set a target advertising cost of sales and a daily budget per goal; the ad engine recalculates bids daily, hourly with the Stream-based conversion optimization beta, to hit that target and shifts budget between the goal's campaigns. You can override with fixed bids, multipliers, minimum and maximum bids, placement multipliers and rules. - Kuudo: Your AI proposes bid and budget changes from live reports. Write tools on the Ads MCP are guarded: they validate input, apply your workspace policy, and may require explicit human approval before a change reaches Amazon. ### Budget pacing - Helium 10 Ads: Budget manager sets daily, monthly and annual budgets per profile, paces daily spend to the remaining monthly budget, pauses campaigns at the cap and re-enables them on the first; it works for Amazon and Walmart but not for AI advertising campaigns. - Scale Insights: Only a daily budget rule is documented: it runs at midnight in the marketplace time zone and adjusts each campaign's daily budget by performance or day of week, with optional caps. No monthly plan or spend target is published; a budget-limit request sits on the public roadmap. - Teikametrics: Budget pacing lets you set a monthly budget goal per merchant and shows month-to-date spend, a daily breakdown, a full-month forecast and a daily Slack or email snapshot. No automatic adjustment of bids or daily budgets to land the monthly target is documented. - Perpetua: Budgets are daily per goal, minimum $10, and the engine balances them across the goal's campaigns. The monthly budget tracker shows projected spend against a monthly target but does not pace or cap spend; scheduled budget multipliers can be set for specific dates. - Kuudo: Yes. The Pace Amazon Ads Budgets to Plan Skill returns a plan-versus-actual report, a rest-of-month forecast, and a campaign-level budget change set that remains a proposal until approved. ### Applies changes - Helium 10 Ads: Rule and algorithm suggestions are written to Amazon automatically only for campaigns or rules where you switch on Automate; otherwise they wait on the suggestions page for you to apply. AI advertising and budget manager write changes themselves once enabled. - Scale Insights: Assigned rules write bids, keywords, negatives, budgets, placement percentages and pause or enable status to Amazon on their own schedule. The user can preview what a rule would change before it runs and can revert imported keywords from the change log. - Teikametrics: Once AI bidding is on, the bidder writes bids to Amazon and Walmart itself. Keyword and negative recommendations default to a review list the user accepts, but smart filters and custom filters can be set to automatic so matches are added or negated without review. - Perpetua: Engine bid changes, automatic-mode harvesting and automatic-mode rules write to Amazon without a click, and bid edits made in the Amazon console are overridden by the engine. Rules, harvesting and recommendations can instead be set to require approval. - Kuudo: Yes, and every write is guarded. Read tools return data only. Write tools validate input, apply your workspace policy, and may require explicit human approval before a change reaches Amazon, so whether a given change waits on a person is your policy's call. ### Checks the result - Helium 10 Ads: A change log records every bid, budget, keyword, negative and status change with its source, whether a rule, schedule, AI, manual edit, MCP, or Seller Central; MCP writes additionally log what was sent and what the retailer confirmed. No per-change outcome measurement is published. - Scale Insights: Change logs record each action, the rule and criteria that fired it, and the metrics at the moment of change. To confirm a change landed, the vendor tells users to check campaign history in the Amazon Ads console; no post-change outcome report is published beyond an estimated advertising dollars saved. - Teikametrics: Bid changes are described as expected to appear in the channel within minutes, and the Compass AI value view graphs the count of automated bid changes and an estimated money-saved figure. No per-change confirmation that a write succeeded, and no before-and-after outcome report per change, is documented. - Perpetua: An optional Amazon status column shows the status Amazon reports back, normally about 15 minutes after a change, with an explanation of mismatches; a red dot flags ads Amazon is not serving. No page describes reporting the performance outcome of an individual change. - Kuudo: No separate verification step is documented for ads. Your AI can read the campaign back through the same Ads MCP after a write and report what it finds. ### Ad products - Helium 10 Ads: Creates and manages Sponsored Products, Brands and Display, with brand registry required for Brands and Display, added Sponsored TV in August 2026, connects Walmart Ads through a support-assisted onboarding, and runs TikTok GMV Max. Amazon DSP is only defined in a FAQ; no DSP management is published. - Scale Insights: Automation is assigned from Sponsored Products, Sponsored Brands and Sponsored Display tabs, including a Sponsored Brands video objective. Sponsored TV, Amazon DSP and non-Amazon retailers are not published; the vendor's own DSP articles describe Scale Insights as a PPC tool. - Teikametrics: Amazon Sponsored Products get creation and optimization; Sponsored Brands and Display get optimization through basic bidding; Amazon DSP orders and line items can be edited on Advanced and Enterprise. Walmart Sponsored Products, Sponsored Brands, video and onsite display, plus TikTok Shop, are covered. Sponsored TV is not listed. - Perpetua: Sponsored Products, Sponsored Brands including video, and Sponsored Display for sellers and vendors across 20 or more marketplaces, plus DSP goals. Sponsored TV is not mentioned on the site or help center. Walmart Sponsored Products and Instacart ads are also supported. - Kuudo: 756 Amazon Ads operations across Sponsored Products, Brands, Display, and TV, plus DSP and Amazon Marketing Cloud, through the Amazon Ads MCP. ### Who decides - Helium 10 Ads: Per campaign you pick custom rules you write, Helium 10's bid algorithms, or the AI advertising product goal, which decides everything and whose campaigns cannot be edited while AI control is on. The change log attributes each change to its rule, schedule or AI, but why the AI chose a change is not published. - Scale Insights: Changes come from rules and preset strategic objectives the user assigns and can edit; the vendor describes its engine as executing human-made rules. Hovering in the preview shows each action's calculation and change logs show the triggering criteria and metrics. - Teikametrics: Teikametrics' own goal-based bidding algorithm decides bids inside the user's goal, cost limit and minimum and maximum; user-written logic is limited to keyword custom filters and dayparting schedules. The FAQ explains the general drivers of bid moves but no per-change explanation or change log is documented. - Perpetua: Perpetua's engine decides bids against your target; rules you configure for negatives, organic rank, competitor signals and inventory, and recommendations you approve or dismiss, add user-driven changes. A history dashboard logs when rule changes applied, but no page shows why the engine chose a given bid. - Kuudo: Your playbook: 20 Skills (2 Kuudo-certified), each stating the job it does, the inputs it needs, the outputs it returns, and the limits it keeps, or Skills you write in the same format. Your AI runs them where you can read every step. ### Amazon Marketing Cloud - Helium 10 Ads: An AMC tab in reporting creates an AMC instance for the account and shows templated insights for sponsored ads, such as ad-type overlap, new-to-brand and conversion. Custom AMC queries and AMC audience creation are not published. - Scale Insights: A help guide walks through launching Sponsored Products campaigns with an AMC audience bid adjustment, but the audience must already be created and activated elsewhere. Running Amazon Marketing Cloud queries or building AMC audiences inside Scale Insights is not published. - Teikametrics: Pricing lists integrated Amazon Marketing Cloud on Advanced and Enterprise; the help center says AMC is for managed and agency editions, offers prebuilt AMC dashboards and template-built AMC and DSP audiences for accounts with a DSP connection. Custom SQL AMC queries are not documented. - Perpetua: You connect an AMC instance in Perpetua, can write SQL queries against it, build template-based AMC audiences that apply as bid multipliers on Sponsored Products and Brands and to DSP, and view a consumer lifetime-value report without SQL. Custom AMC reporting is listed on the Premium plan. - Kuudo: Yes. Amazon Marketing Cloud queries and audiences run through the Amazon Ads MCP, and the Turn AMC Questions Into Answers and Audiences Skill returns validated SQL, privacy-safe results, and a segment ready to activate in DSP. ### Seller operations - Helium 10 Ads: Not inside Ads, but the Diamond suite covers inventory and purchase orders, creating FBA shipments you finish in Seller Central, listing edits synced to Amazon, order-triggered email follow-ups, reimbursements and listing alerts. No repricing or pricing automation is published. - Scale Insights: Pulls seller data over SP-API into sales, ASIN, returns, inventory-value and projected profit dashboards, refreshing product status once a day. No order, pricing, inventory or catalog actions are published. - Teikametrics: Beyond ads it reads Seller Central product and sales data, provides inventory demand forecasts and stockout alerts as reporting, generates listing content that is held for review before submission, and offers FBA refunds recovery through a partner at a 25 percent commission. Order management and repricing are not published. - Perpetua: The SP-API connection supplies product data such as new ASINs and inventory levels, plus sales and traffic reporting, and rules can pause ads on inventory levels. No page describes editing listings, prices, orders or catalog. - Kuudo: Yes. 341 Selling Partner operations for orders, inventory, pricing, catalog, and reports, through the Selling Partner MCP. ### Vendor Central - Helium 10 Ads: Helium 10 Ads links seller advertising accounts only; its FAQ says vendor accounts may appear connected but are unsupported. No Vendor Central purchase-order or retail-analytics feature is published anywhere on the site. - Scale Insights: No Vendor Central connection, purchase-order or retail-analytics feature appears on any product or help page; the pricing FAQ says the product is best for FBA sellers. - Teikametrics: Vendor onboarding grants a Teikametrics user Vendor Central report permissions so total sales and inventory flow in; ordered revenue is limited to brand-registered vendors, inventory refreshes weekly and sales lag up to 72 hours. No purchase-order or retail-analytics workflow is published. - Perpetua: Vendors see Amazon Retail Analytics sales data and Rapid Retail Analytics inventory alongside advertising data. No purchase-order or other Vendor Central operations are published. - Kuudo: Yes. 42 Vendor Central operations: purchase orders, direct fulfillment, shipments and invoices, and Retail Analytics, through the Amazon Vendor Central MCP. ### Creative - Helium 10 Ads: Helium 10 generates both listing content and images: Listing Builder AI writes titles, bullet points and descriptions with ChatGPT-4.0, produces product images for the main listing slot, Amazon Posts and A+ headers, and drafts Amazon Posts captions. That work sits in Listing Builder rather than in Helium 10 Ads, inside the same suite. The announcement covers copy and images; it claims no video generation. - Scale Insights: Scale Insights publishes bidding, dayparting, placement, negative keyword, budget and campaign template automation, with preview, transparency and audit logs on top. Its homepage and its six knowledge base categories cover none of generating listing content, images or video. The published scope is advertising automation and analytics. - Teikametrics: Teikametrics generates listing content and images through GenAI Smart Pages: AI-crafted titles, bullet points and descriptions for Amazon and Walmart listings, plus AI-generated product images tailored to each platform's guidelines. The page publishing the image capability is an early access signup. It describes no video generation. - Perpetua: Perpetua's DSP Creatives Builder assembles ads from assets you bring: you pick up to 20 products, a product image pulled from Amazon or a custom one, plus your logo and headline, and static images and video are uploaded to spec. The builder validates and submits what you supply. No image, video or listing copy generation is published on it. - Kuudo: Yes. Agent Iris generates and audits listing images, and creates, edits, or extends owned product videos with Google Gemini Omni. Approved images publish through the Selling Partner MCP with ingestion checks; video assembly and final upload remain external. Video returns through signed download URLs. ### Playbooks - Helium 10 Ads: It ships strategy templates from its ads team that bundle rules and thresholds you can review before launch, and lets you write your own bid, budget, harvest, negative, keyword-rank and dayparting rules with cost-of-sales formulas. There is no scripting or playbook language beyond the rule builder. - Scale Insights: Ships a four-stage scaling blueprint, preset strategic objectives and preset rules that new accounts start with; users can edit those or build their own rules from the advertised 200-plus parameters. The MCP adds an optional command skill. - Teikametrics: Campaign creator offers basic, auto, manual and custom structures and named goals such as grow, profit, launch and liquidate, and the help center publishes readable strategy guides. User-authored logic is limited to custom filters with performance thresholds and dayparting schedules; no user-written playbooks or scripts. - Perpetua: Readable playbooks exist, such as AMC audiences for sponsored ads and seasonal recommendations and strategies, plus free Ad School courses. User automation is limited to configurable rules, strategies and scheduled changes; no page offers user-written automation logic. - Kuudo: 20 Skills (2 Kuudo-certified) for Amazon Ads and seller work, each publishing what it is not for, and you can write your own in the same format. ### Operating knowledge - Helium 10 Ads: The vendor states its templates encode tested rules and thresholds, defaults bid suggestions to a 30 percent cost-of-sales target, and documents Amazon attribution windows, invalid-click removal and why campaigns stop serving. How the AI itself decides is not disclosed. - Scale Insights: The vendor's operating know-how arrives as preset rules and objectives engineered by its five FBA-seller founders and as help-center strategy guides; the engine itself executes human-made rules. No learned model or Amazon-rule knowledge base behind recommendations is published. - Teikametrics: Marketing calls it retail-trained AI; the bidder is said to fold in seasonality, day of week and Prime Day, the recommendation hub pre-fills goals and cost limits from product performance and category trends, and Compass benchmarks aggregate Teikametrics users. Amazon policy or operating rules are not described as inputs. - Perpetua: Perpetua publishes Amazon strategy content, but its pages describe recommendations as generated from your strategies and goal performance and do not state that Amazon operating rules or know-how are encoded in them. - Kuudo: Agent Atlas supplies curated Amazon operating playbooks and rules that your agent retrieves before it acts. ### Your data - Helium 10 Ads: Ad data stays in Helium 10; analytics tables export to CSV by email and MCP returns data to your AI tool, but no warehouse destination is published. The privacy policy states no fixed retention period, only a commercially reasonable time. - Scale Insights: Advertising and seller data live in Scale Insights' database. Users can download search-term, Sponsored Brands, ASIN and returns data as CSV; no warehouse, database or API export is published. A rolling two-year retention policy takes effect at the end of August 2026, and data is deleted on account deactivation. - Teikametrics: Advertising data lives in Teikametrics' platform; users can export tables and Compass data as CSV or Excel, but no warehouse destination or customer API is published. The terms say the company has no obligation to retain customer data after termination and may use it for aggregated metrics. - Perpetua: Advertising data lives in Perpetua's platform; custom reporting and dashboards export CSV, and no warehouse destination or public API is published. The terms say customers own their materials but Perpetua may freely use data to improve its services; the privacy policy gives no retention period or hosting location. - Kuudo: Agent Flow in Private Cloud lands your Ads and Selling Partner data in a data lake in your own cloud; your warehouse and BI tools read it downstream. ### Where you use it - Helium 10 Ads: A web app; a Chrome extension for research only; a Helium 10 MCP for Claude, ChatGPT and Codex that reads Amazon and Walmart ad data and, with approval, writes bids, budgets, keywords and campaigns; and an in-app agent that is read-only. No public REST API or mobile app is published. - Scale Insights: A web portal, plus Scale Insights MCP, in open beta since August 2026, which connects the account to Claude, ChatGPT, Claude Desktop and Cursor or VS Code, with an optional command skill; proposed changes wait for user approval. No mobile app or public API is published. - Teikametrics: A web app with an in-app assistant chat, a Teikametrics MCP server for Claude and ChatGPT in early access with twelve read-only tools and no write actions, and daily Slack budget-pacing notifications. No mobile app and no customer-facing API are published. - Perpetua: Perpetua is used through its browser app. Help-center searches for mobile app and API return no mobile app, public API, or ChatGPT, Claude or MCP integration; the Premium plan lists custom data integrations without detail. - Kuudo: Claude, ChatGPT, Cursor, Copilot, n8n, or any MCP client. ### Where it runs - Helium 10 Ads: A hosted web app running on Helium 10's servers; its privacy policy places storage and processing in the United States or other countries where it has facilities. No option to deploy in the customer's own cloud account is published. - Scale Insights: Runs as Scale Insights' hosted web portal, with data held by a third-party database provider the vendor does not name. No customer-cloud or self-hosted deployment option is published. - Teikametrics: Teikametrics is a hosted web application; the terms define the services as Teikametrics-operated websites, platform and software accessed over the internet. No option to deploy in the customer's own cloud account is published. - Perpetua: Perpetua is a hosted web application with user credentials issued by Perpetua. No option to deploy in the customer's own cloud account is published. - Kuudo: Choose Managed MCP, operated by Kuudo, or Private Cloud in your own AWS, GCP, Azure, or Cloudflare account. Agent Flow and its data lake run in Private Cloud. ### Approval - Helium 10 Ads: Suggestions wait for you to apply unless you toggle Automate on for that campaign or rule, after which they apply without review. AI advertising applies changes without approval once a product goal is launched; MCP writes require explicit approval of every batch. - Scale Insights: Rules apply automatically once assigned. There is a preview of what a rule would change if run now and a revert for imported keywords, but no published approve-before-apply queue or manual mode for rules. The MCP path is the exception: proposed bid, budget or negative changes wait for the user's yes. - Teikametrics: There is no approval queue for bids: once AI bidding is enabled they post automatically, and manual bid edits are only available when automation is off. Keyword and negative filters default to review mode with accept, snooze and dismiss, and can be switched to automatic. - Perpetua: Rules and keyword harvesting can be set to manual approval in a pending-approval tab or to apply automatically, and recommendations require approve or dismiss. The engine's own bid changes have no approval step. - Kuudo: Read tools return data only. Write tools are guarded and may require your explicit approval before a change reaches Amazon. ### Pricing model - Helium 10 Ads: Helium 10 Ads is available in Diamond plans, at $359 a month or $279 a month billed yearly, and Diamond customers pay a 2 percent management fee on PPC spend managed through Helium 10 Ads. Enterprise starts at $1,499 a month billed annually. The pricing page lists Helium 10 MCP as included free with Diamond up to 1,000 calls, and as an add-on from $50 a month. - Scale Insights: Seven tiers priced by automated ASINs, one ASIN in one marketplace: Scale 5 at $78 a month up to Scale 100 at $688 a month, with annual billing about 20 percent lower, plus a plan at 1 percent of ad spend for unlimited ASINs. No setup fees or contracts; subscriptions auto-renew and cancellations are not refunded. - Teikametrics: Essentials is $179 a month, or $149 a month billed annually, for up to $10,000 of monthly ad spend; above that, plans add 3 percent of monthly ad spend over $10,000. The help center also lists Essential Tier 2 at $599, Advanced at $1,439, Enterprise as custom, and a free basic plan without AI. - Perpetua: Essentials is $695 a month for up to $10,000 of monthly ad spend; Growth is $695 a month plus an undisclosed percentage of ad spend above $10,000; Premium is custom above $500,000. Annual commitment is not published; the terms say contracts auto-renew per the order form. - Kuudo: Kuudo Community (Private Cloud) includes 10,000 free Amazon API calls per month. Kuudo Pro (Private Cloud): $0 a month plus $0.95 per 1,000 Amazon API calls. Kuudo Scale (Private Cloud): $249 a month plus $0.55 per 1,000 Amazon API calls. No percentage of ad spend, and the calculator models a month for a brand owner, an agency or aggregator, and an automation-heavy seller. ### Seats and organizations - Helium 10 Ads: Their pages disagree on Diamond's seats: 5 users and 10 connected Amazon accounts on the pricing page, and 2 user seats on the brands page. The pricing page lists Platinum at 1 user and 2 connected accounts, and Enterprise at 10 or more users and 15 or more seller accounts. - Scale Insights: Unlimited sub-users with configurable permissions, with no per-plan seat limit published. Each account supports one Seller Central account across its marketplaces, so agencies create one account per client and merge them under a master login. - Teikametrics: Neither the pricing page nor the billing article states user, seat or account limits; plans are tiered by ad spend. Roles are account owner, admin and viewer, and an agency edition manages multiple nested client accounts. - Perpetua: There is no limit on team members, and unlimited accounts can be added as long as combined monthly ad spend stays within the plan's spend tier. Manager accounts add administrator and manager roles for agencies. - Kuudo: Kuudo Pro (Private Cloud): up to 25 seats across 5 organizations. Kuudo Scale (Private Cloud): up to 50 seats across 10 organizations. Enterprise: unlimited. ### Free tier - Helium 10 Ads: No free trial of Helium 10 Ads is published; a free Helium 10 account offers limited tools and a PPC audit, but ads management needs Diamond. First-time subscribers who cancel within 7 days of the first payment get a full refund. - Scale Insights: The pricing page advertises a 30-day free trial with no credit card required. It does not state the trial's automated-ASIN allowance. - Teikametrics: The signup page advertises a 30-day trial for Essentials, for sellers with up to $10,000 in monthly marketplace ad spend. It lists $179 a month or $149 a month billed annually. The current page does not state card requirements or a free-plan fallback. - Perpetua: The pricing and features pages list no free trial or free tier; the call to action is a demo. The only trial in the help center is a 60-day trial of a paid AMC purchase dataset. - Kuudo: Kuudo Community (Private Cloud) includes 10,000 free Amazon API calls per month, with one instance of each Amazon MCP server in your own cloud. ## Choose Scale Insights if - You want a rules engine you configure from 200 parameters, with the arithmetic previewed before it runs. Scale Insights describes its engine as executing human-made rules. You assign bidding, default bid, placement and daily budget rules with your own criteria, lookback windows and maximum step sizes, built from the advertised 200-plus parameters, plus import and negative rules that aggregate 60 days of search-term stats, configurable up to 90. A preview shows each action's calculation before a rule runs, and change logs show the criteria and metrics that triggered it. New accounts start on preset strategic objectives and a four-stage scaling blueprint you can edit. - You want the bill tied to how many products you automate, not to what you spend on ads. Seven tiers priced by automated ASINs, one ASIN in one marketplace: Scale 5 at $78 a month up to Scale 100 at $688 a month, with annual billing about 20 percent lower, and a separate plan at 1 percent of ad spend for unlimited ASINs. There are no setup fees or contracts, sub-users are unlimited with configurable permissions, and the 30-day free trial requires no credit card. The current pricing page does not state the trial's automated-ASIN allowance. ## Choose Teikametrics if - You want an algorithm setting the bids, fenced by limits you choose. Goal-based bidding sets bids hourly on Amazon and daily on Walmart from a forecast conversion rate and payoff per order. You set the goal, an advertising cost of sales limit, a bid modifier and optional minimum and maximum bids, and the bidder works inside them; campaign budgets are left alone, since budget pacing only monitors them. The recommendation hub pre-fills goals and cost limits from product performance and category trends, and Compass benchmarks aggregate Teikametrics users. - Amazon is not the only retailer you advertise on. Walmart Sponsored Products, Sponsored Brands, video and onsite display are covered, connected through an API partner integration with write access plus Retail Link for product data, and TikTok Shop is covered too. On Amazon, Sponsored Products get creation and optimization, Sponsored Brands and Display get optimization through basic bidding, and DSP orders and line items can be edited on Advanced and Enterprise. - You want a low entry price and room to add accounts without buying seats. Essentials is $179 a month, or $149 billed annually, for up to $10,000 of monthly ad spend; above that, plans add 3 percent of monthly ad spend over $10,000. The current signup page advertises a 30-day trial without stating card requirements or a free-plan fallback. Neither the pricing page nor the billing article states user, seat or account limits, and an agency edition manages multiple nested client accounts. ## Choose Perpetua if - You want one goal to build the campaign structure and an engine to run it on its own. One goal auto-launches a set of auto, keyword and product-targeting campaigns in Perpetua's structure, or Campaign Takeover adopts the campaigns you already have. You set a target advertising cost of sales and a daily budget per goal; the ad engine recalculates bids daily, hourly with the Marketing Stream conversion optimization beta, shifts budget between the goal's campaigns, and applies template-based AMC audiences as bid multipliers. An optional Amazon status column shows what Amazon reported back about 15 minutes after a change. Fixed bids, multipliers, minimum and maximum bids, placement multipliers and rules are there to override it. - You run several brands and want one published price, with no seat math. Perpetua lists its plans: Essentials at $695 a month for up to $10,000 of monthly ad spend, Growth at $695 plus an undisclosed percentage of spend above that, Premium custom above $500,000. There is no limit on team members, and unlimited accounts can be added while combined monthly ad spend stays inside the plan's tier, with administrator and manager roles for agencies. Helium 10 Ads is priced as part of the Diamond plan rather than on its own. ## Choose Kuudo if - You want the advertising job and everything beyond PPC: ads, seller, vendor and creative, from the same AI. Amazon Ads: 756 operations across 55 services, for Sponsored Products, Brands, Display and TV, DSP and Amazon Marketing Cloud. Selling Partner: 341 operations for orders, inventory, pricing, catalog and reports. Vendor Central: 42 operations for purchase orders, shipments, invoices and Retail Analytics. Creative: listing images and product video through Agent Iris. The operating context from Agent Atlas, and your data in a lake you own, all from the AI client you want to use. Helium 10 Ads does the advertising slice of this. Kuudo does the whole job. - Your AI client is already chosen, and it is not a vendor's. Kuudo connects to Claude, Claude Desktop, Claude Cowork, Claude Code, ChatGPT, Codex, Cursor, Gemini, n8n, Make, Activepieces and any other client that speaks Model Context Protocol. Where a vendor on this page ships an MCP, it points at the vendor's app and exposes the vendor's list; Kuudo's expose Amazon's own API operations through Managed MCP or Private Cloud. Your team keeps the client it runs today, and the agent that handles advertising is the one that handles the rest of the Amazon job. - Your rules, your logic, your workflows: read the Skill before it runs, and write the next one. 20 Skills (2 Kuudo-certified) state the job each one does, the inputs it needs, the outputs it returns and the limits it keeps, and you write your own logic, rules and workflows in the same format the structure audit and search-term Skills ship in. The Marketing Cloud Skill is the example: a plain-English question becomes validated SQL, privacy-safe results, and a segment ready to activate in DSP behind your approval. Agent Atlas supplies the Amazon operating knowledge the agent reads before it acts. A vendor's engine runs the vendor's logic; here the logic is yours to read and change. - Your knowledge, your rules and your choice of deployment. Private. Trusted. Owned. Choose Managed MCP, operated by Kuudo, or Private Cloud in your own AWS, GCP, Azure or Cloudflare account. In Private Cloud, Agent Flow lands your Ads and Selling Partner data in a data lake there for your warehouse and BI tools; your cloud resources connect directly to Amazon without routing substantive requests through Kuudo. Kuudo Pro (Private Cloud) is $0 a month plus $0.95 per 1,000 Amazon API calls, and Kuudo Scale (Private Cloud) is $249 a month plus $0.55 per 1,000 Amazon API calls: a price for the work, not a share of the budget. - How much you automate, and who does the work, is your call. Read tools return data only. Write tools validate the input, apply your workspace policy, and may require a person's approval before a change reaches Amazon, and every call is recorded with its parameters and approval state in a run log. An engine you set and leave is a fine working style; here it is a policy you wrote, not a default you inherited. ## Stay with Helium 10 Ads if - Advertising is one tool in a suite you already run. Helium 10 Ads comes with the Diamond plan, which also covers inventory and purchase orders, creating FBA shipments you finish in Seller Central, listing edits synced to Amazon, order-triggered email follow-ups, reimbursements and listing alerts, alongside a Chrome extension for research. On the ads side it creates and manages Sponsored Products, Brands and Display, added Sponsored TV in August 2026, connects Walmart Ads through a support-assisted onboarding, and runs TikTok GMV Max. Moving the ads out means running two subscriptions to hold one workflow together. - You need spend held to a monthly number, not just watched. Budget manager sets daily, monthly and annual budgets per profile, paces daily spend to the remaining monthly budget, pauses campaigns at the cap and re-enables them on the first, across Amazon and Walmart; AI advertising campaigns are the exception. Of the tools on this page it is the one that both paces and caps. Teikametrics and Perpetua show a monthly forecast without acting on it, Scale Insights adjusts daily budgets by rule, and Kuudo returns a change set that stays a proposal until you approve it. - You want the writes kept inside the vendor's app, under the vendor's caps. Helium 10 MCP connects Claude, ChatGPT and Codex to the Helium 10 platform: it reads Amazon and Walmart ad data and, with explicit approval of every batch, writes bids, budgets, keywords and campaigns, at most 20 actions per batch and no deletes, with a change log that records what was sent and what the retailer confirmed. Kuudo's write tools are Amazon's own operations, gated by a policy you write and recorded in a run log. If a fence the vendor sets is the fence you want, that is the reason to stay. ## Questions that decide fit ### Which of these connects my AI assistant to Amazon rather than to the vendor's app? Helium 10 Ads, Scale Insights and Teikametrics each ship an MCP into their own platform, so your agent reaches the vendor and the vendor reaches Amazon. Perpetua's help center returns no MCP or public API. Kuudo's MCP servers expose Amazon's own API operations through Managed MCP or Private Cloud. - Helium 10 Ads: Helium 10 MCP connects Claude, ChatGPT and Codex to Helium 10's platform: it reads Amazon and Walmart ad data and, with explicit approval of every batch, writes bids, budgets, keywords and campaigns, at most 20 actions per batch and no deletes. Your agent reaches Helium 10, and Helium 10 reaches Amazon. - Scale Insights: Scale Insights MCP, in open beta, connects Claude, ChatGPT and Cursor to the Scale Insights account and its command skills; proposed bid, budget or negative changes wait for your yes. Your agent reaches Scale Insights, and Scale Insights reaches Amazon. - Teikametrics: Teikametrics MCP, in early access, gives Claude and ChatGPT twelve read-only tools over Teikametrics' own data, with no write or campaign-management actions. Your agent reaches Teikametrics, and Teikametrics reaches Amazon. - Perpetua: Perpetua is used through its browser app. Help-center searches return no public API, mobile app, or ChatGPT, Claude or MCP integration; the Premium plan lists custom data integrations without detail. - Kuudo: Kuudo's MCP servers expose Amazon's own API operations as tools, 756 of them for Ads across 55 services. Choose Managed MCP or Private Cloud; the tools are the operations Amazon publishes. A vendor MCP hands your agent the menu that vendor chose: twenty actions a batch and no deletes at Helium 10, twelve read-only tools at Teikametrics, command skills at Scale Insights. If the work you want done sits on that menu, any of them will do it. If you want your agent working against the operations Amazon publishes, the connection itself is the thing you are choosing, and it decides what the rest of this page can mean. ### Which one holds my ad spend to a monthly plan? Helium 10 Ads is the one that paces and caps. Teikametrics and Perpetua show a monthly figure without acting on it, Scale Insights adjusts daily budgets by rule, and Kuudo returns a budget change set that waits on your approval. - Helium 10 Ads: Budget manager sets daily, monthly and annual budgets per profile, paces daily spend to the remaining monthly budget, pauses campaigns at the cap and re-enables them on the first; it works for Amazon and Walmart but not for AI advertising campaigns. - Scale Insights: Only a daily budget rule is documented: it runs at midnight in the marketplace time zone and adjusts each campaign's daily budget by performance or day of week, with optional caps. No monthly plan or spend target is published; a budget-limit request sits on the public roadmap. - Teikametrics: Budget pacing lets you set a monthly budget goal per merchant and shows month-to-date spend, a daily breakdown, a full-month forecast and a daily Slack or email snapshot. No automatic adjustment of bids or daily budgets to land the monthly target is documented. - Perpetua: Budgets are daily per goal, minimum $10, and the engine balances them across the goal's campaigns. The monthly budget tracker shows projected spend against a monthly target but does not pace or cap spend; scheduled budget multipliers can be set for specific dates. - Kuudo: The Pace Amazon Ads Budgets to Plan Skill returns a plan-versus-actual report, a rest-of-month forecast, and a campaign-level budget change set that remains a proposal until approved. If holding spend to the month is the job, Helium 10 Ads does it today and most of the alternatives here do not. The question is whether you want the cap enforced for you or a change set you read first: Helium 10 pauses campaigns at the limit on its own, and Kuudo hands you the plan-versus-actual, the forecast, and a proposal to approve. ### What decides a bid change: the vendor's algorithm, rules I set, or a playbook I wrote? Teikametrics and Perpetua run their own engines inside limits you set. Scale Insights runs the rules you wrote. Helium 10 Ads lets you pick per campaign. On Kuudo the decision is a Skill you can read before it runs, or one you wrote. - Helium 10 Ads: Per campaign you pick custom rules you write, Helium 10's bid algorithms, or the AI advertising product goal, which decides everything and whose campaigns cannot be edited while AI control is on. The change log attributes each change to its rule, schedule or AI, but why the AI chose a change is not published. - Scale Insights: Changes come from rules and preset strategic objectives the user assigns and can edit; the vendor describes its engine as executing human-made rules. Hovering in the preview shows each action's calculation and change logs show the triggering criteria and metrics. - Teikametrics: Teikametrics' own goal-based bidding algorithm decides bids inside the user's goal, cost limit and minimum and maximum; user-written logic is limited to keyword custom filters and dayparting schedules. The FAQ explains the general drivers of bid moves but no per-change explanation is documented. - Perpetua: Perpetua's engine decides bids against your target; rules you configure for negatives, organic rank, competitor signals and inventory, and recommendations you approve or dismiss, add user-driven changes. A history dashboard logs when rule changes applied, but no page shows why the engine chose a given bid. - Kuudo: Your playbook: 20 Skills (2 Kuudo-certified), each stating the job it does, the inputs it needs, the outputs it returns, and the limits it keeps, or Skills you write in the same format. Your AI runs them where you can read every step. This is the row that decides the rest. An algorithm you cannot read moves faster than a rule you wrote, and a rule you wrote is the one that still works the day you switch tools. Decide which of the three you want on each campaign, then check whether the tool lets you choose per campaign or settles it for the whole account. ### Which of these can run Vendor Central work? None of the four. Teikametrics and Perpetua read vendor sales and inventory for reporting, and Helium 10 Ads and Scale Insights do not connect vendor accounts at all. Kuudo carries 42 Vendor Central operations through its own MCP server. - Helium 10 Ads: Helium 10 Ads links seller advertising accounts only; its FAQ says vendor accounts may appear connected but are unsupported. No Vendor Central purchase-order or retail-analytics feature is published anywhere on the site. - Scale Insights: No Vendor Central connection, purchase-order or retail-analytics feature appears on any product or help page; the pricing FAQ says the product is best for FBA sellers. - Teikametrics: Vendor onboarding grants a Teikametrics user Vendor Central report permissions so total sales and inventory flow in; ordered revenue is limited to brand-registered vendors, inventory refreshes weekly and sales lag up to 72 hours. No purchase-order or retail-analytics workflow is published. - Perpetua: Vendors see Amazon Retail Analytics sales data and Rapid Retail Analytics inventory alongside advertising data. No purchase-order or other Vendor Central operations are published. - Kuudo: 42 Vendor Central operations: purchase orders, direct fulfillment, shipments and invoices, and Retail Analytics, through the Amazon Vendor Central MCP. If you run a vendor account, none of the four will do the purchase-order, direct-fulfillment, shipment or invoice work; the most you get is vendor sales and inventory as reporting, on a weekly refresh at Teikametrics. So that work sits in a separate tool and a separate workflow, or it sits where the advertising work already is. ### How is each one priced? Helium 10 Ads adds a percentage of managed ad spend to a suite subscription. Teikametrics and Perpetua add a percentage above a $10,000 spend threshold. Scale Insights prices by automated ASIN. Kuudo prices by Amazon API call. - Helium 10 Ads: Helium 10 Ads is available in Diamond plans, at $359 a month or $279 a month billed yearly, and Diamond customers pay a 2 percent management fee on PPC spend managed through Helium 10 Ads. Enterprise starts at $1,499 a month billed annually. - Scale Insights: Seven tiers priced by automated ASINs, one ASIN in one marketplace: Scale 5 at $78 a month up to Scale 100 at $688 a month, with annual billing about 20 percent lower, plus a plan at 1 percent of ad spend for unlimited ASINs. No setup fees or contracts. - Teikametrics: Essentials is $179 a month, or $149 a month billed annually, for up to $10,000 of monthly ad spend; above that, plans add 3 percent of monthly ad spend over $10,000. The help center also lists Essential Tier 2 at $599, Advanced at $1,439, Enterprise as custom, and a free basic plan without AI. - Perpetua: Essentials is $695 a month for up to $10,000 of monthly ad spend; Growth is $695 a month plus an undisclosed percentage of ad spend above $10,000; Premium is custom above $500,000. Annual commitment is not published. - Kuudo: Kuudo Pro (Private Cloud): $0 a month plus $0.95 per 1,000 Amazon API calls. Kuudo Scale (Private Cloud): $249 a month plus $0.55 per 1,000 Amazon API calls. No percentage of ad spend, and the calculator models a month for a brand owner, an agency or aggregator, and an automation-heavy seller. Helium 10 Ads, Teikametrics and Perpetua each add a percentage of ad spend on top of a subscription, so the bill rises with the budget rather than with the work. Scale Insights ties its tiers to how many products you automate, with a 1 percent option for unlimited ASINs, and Kuudo Private Cloud bills Amazon API calls. Model the month you expect before comparing headline prices. ## Questions and answers ### What are the best alternatives to Helium 10 Ads? Scale Insights, Teikametrics, Perpetua and Kuudo, and which one fits depends on who you want deciding the bid. Scale Insights runs rules you write and shows the calculation behind each action, priced by automated ASIN from $78 a month. Teikametrics sets bids with its own goal-based algorithm across Amazon, Walmart and TikTok Shop, from $149 a month billed annually. Perpetua launches and runs a goal structure across 20 or more marketplaces and lets you write SQL against Amazon Marketing Cloud, from $695 a month. Kuudo is a different shape: MCP servers that expose Amazon's own API operations through Managed MCP or Private Cloud, with Skills you can read above them. ### Is Helium 10 Ads still the right choice if I already pay for the suite? Often, yes. Helium 10 Ads is available in Diamond plans, at $359 a month or $279 billed yearly, with a 2 percent management fee on PPC spend managed through Helium 10 Ads, and that same plan covers inventory and purchase orders, FBA shipments you finish in Seller Central, listing edits synced to Amazon, order-triggered email follow-ups, reimbursements and listing alerts. Its budget manager is the one tool on this page that paces daily spend to a remaining monthly budget and pauses at the cap, and it added Sponsored TV in August 2026. ### Which Helium 10 Ads alternative connects my AI assistant to Amazon directly? Kuudo. The Helium 10, Scale Insights and Teikametrics MCPs each point at that vendor's own platform, so your agent reaches the vendor and the vendor reaches Amazon, with the vendor deciding what is on the menu: 20 actions per batch and no deletes at Helium 10, twelve read-only tools at Teikametrics, command skills at Scale Insights. Perpetua's help center returns no MCP or public API. Kuudo's MCP servers expose Amazon's own API operations, 756 of them for Ads across 55 services, through Managed MCP or Private Cloud. ### Which of these supports Vendor Central? None of the four runs Vendor Central operations. Helium 10 Ads links seller advertising accounts only and its FAQ says vendor accounts are unsupported. Scale Insights publishes no vendor feature and says the product is best for FBA sellers. Teikametrics takes Vendor Central report permissions so total sales and inventory flow in for reporting. Perpetua shows Retail Analytics and Rapid Retail Analytics data beside advertising data. Kuudo has 42 Vendor Central operations for purchase orders, direct fulfillment, shipments and invoices, and Retail Analytics. ### Which of these shows me why it changed a bid? Scale Insights comes closest: hovering in the preview shows each action's calculation, and change logs show the criteria and metrics that triggered it. Helium 10's change log attributes each change to its rule, schedule or AI, though how the AI itself decides is not published. Teikametrics' FAQ explains the general drivers of bid moves without a per-change explanation, and Perpetua's history dashboard logs when rule changes applied without showing why the engine chose a bid. On Kuudo the decision is a Skill you can read before it runs. ### Can I try any of these without paying first? Scale Insights has a 30-day free trial with full feature access and no credit card, limited to automating one product in one country. Teikametrics describes a 30-day risk-free trial for sellers up to $10,000 of monthly ad spend, with data sync starting once a card is entered, dropping to a free basic plan if you cancel in time. Perpetua lists no free trial; its call to action is a demo. Helium 10 publishes no free trial of Ads, though first-time subscribers who cancel within 7 days of the first payment get a full refund. Kuudo Community (Private Cloud) includes 10,000 free Amazon API calls per month, with one instance of each Amazon MCP server in your own cloud. ### Can I run Kuudo alongside Helium 10 Ads? Yes. An MCP client holds several connections at once, so the Helium 10 MCP and the Kuudo MCP servers sit in the same session. Keep Helium 10 for the suite work and the monthly budget pacing it already does, and send Vendor Central operations, Amazon Marketing Cloud queries and audiences, and anything that writes under your own approval policy to Kuudo. ## Sources - [Helium 10 help: ads write capabilities with MCP](https://kb.helium10.com/hc/en-us/articles/55042225325083-Using-Ads-Write-Capabilities-with-Helium-10-MCP) (checked 2026-09-02) - [Helium 10 help: purchase orders in inventory management](https://kb.helium10.com/hc/en-us/articles/1260801111489-How-Do-I-Create-and-Manage-Purchase-Orders-in-Inventory-Management) (checked 2026-09-02) - [Helium 10 Ads product page](https://www.helium10.com/tools/advertising/helium10ads/) (checked 2026-09-02) - [Helium 10 privacy policy](https://www.helium10.com/privacy-policy/) (checked 2026-09-02) - [Helium 10 help: keyword rules](https://kb.helium10.com/hc/en-us/articles/360056607413-How-Do-I-Create-Or-Edit-New-Keyword-Rules) (checked 2026-09-02) - [Helium 10 pricing](https://www.helium10.com/pricing/) (checked 2026-09-26) - [Helium 10 help: refund eligibility](https://kb.helium10.com/hc/en-us/articles/4474277117595-Refund-Eligibility-and-Our-7-Day-Money-Back-Guarantee) (checked 2026-09-02) - [Helium 10 help: getting started with Helium 10 Ads](https://kb.helium10.com/hc/en-us/articles/11208570974875-Getting-Started-With-Helium-10-Ads) (checked 2026-09-02) - [Helium 10 help: Ads analytics](https://kb.helium10.com/hc/en-us/articles/11338518823835-Helium-10-Ads-Analytics) (checked 2026-09-02) - [Helium 10 help: creating campaigns](https://kb.helium10.com/hc/en-us/articles/360046281853-Creating-Amazon-Ads-Campaigns-within-Helium-10-Ads) (checked 2026-09-02) - [Helium 10 help: Ads FAQs](https://kb.helium10.com/hc/en-us/articles/1260806098990-Helium-10-Ads-FAQs) (checked 2026-09-02) - [Helium 10 help: budget manager](https://kb.helium10.com/hc/en-us/articles/40774520833051-Budget-Manager-Smarter-Ad-Budget-Planning-and-Management) (checked 2026-09-02) - [Helium 10 help: change log](https://kb.helium10.com/hc/en-us/articles/27613163890715-Helium-10-Ads-Change-Log-Page) (checked 2026-09-02) - [Helium 10 help: AI control in AI advertising](https://kb.helium10.com/hc/en-us/articles/37641720477723-Helium-10-Ads-Understanding-the-AI-Control-Feature-in-AI-Advertising) (checked 2026-09-02) - [Helium 10 help: Ads reporting and AMC](https://kb.helium10.com/hc/en-us/articles/32872309284251-Helium-10-Ads-Reporting) (checked 2026-09-02) - [Helium 10 for brands](https://www.helium10.com/get-started/business-type/brands/) (checked 2026-09-26) - [Helium 10 blog: AI-enhanced Listing Builder](https://www.helium10.com/blog/helium-10-announces-new-ai-enhanced-listing-builder-tool/) (checked 2026-09-08) - [Amazon Ads MCP tools reference](https://www.kuudo.com/docs/mcp-reference/amazon-ads-tools/) (checked 2026-09-02) - [Amazon Agent Atlas documentation](https://www.kuudo.com/docs/amazon-agent-atlas/) (checked 2026-09-02) - [Kuudo pricing calculator](https://www.kuudo.com/pricing/calculator/) (checked 2026-09-03) - [Amazon Agent Flow documentation](https://www.kuudo.com/docs/amazon-agent-flow/) (checked 2026-09-02) - [Amazon Agent Iris documentation](https://www.kuudo.com/docs/amazon-agent-iris/) (checked 2026-09-08) - [Kuudo MCP servers reference](https://www.kuudo.com/docs/mcp-reference/tools/) (checked 2026-09-02) - [Kuudo pricing](https://www.kuudo.com/pricing/) (checked 2026-09-02) - [Amazon Agent Skills reference](https://www.kuudo.com/docs/skills-reference/) (checked 2026-09-02) - [Amazon Selling Partner MCP tools reference](https://www.kuudo.com/docs/mcp-reference/amazon-sp-tools/) (checked 2026-09-02) - [Perpetua pricing](https://perpetua.io/pricing/) (checked 2026-09-02) - [Perpetua help: DSP and AMC audiences](https://help.perpetua.io/en/articles/9271635-dsp-and-amc-audiences) (checked 2026-09-02) - [Perpetua help: sales and traffic for vendors](https://help.perpetua.io/en/articles/5549403-sales-traffic-reporting-tab-for-vendors) (checked 2026-09-02) - [Perpetua help: rules for negative matches](https://help.perpetua.io/en/articles/12458912-rules-negative-match-based-on-search-term-performance) (checked 2026-09-02) - [Perpetua help: recommendations and strategies](https://help.perpetua.io/en/articles/4332332-recommendations-and-strategies) (checked 2026-09-02) - [Perpetua privacy policy](https://perpetua.io/privacy/) (checked 2026-09-02) - [Perpetua terms of service](https://perpetua.io/tos/) (checked 2026-09-02) - [Perpetua help: team members](https://help.perpetua.io/en/articles/3948317-adding-removing-team-members) (checked 2026-09-02) - [Perpetua help: account connection guide](https://help.perpetua.io/en/articles/9041975-account-connection-guide) (checked 2026-09-02) - [Perpetua help: Sponsored Products goal structure](https://help.perpetua.io/en/articles/3685907-sponsored-products-goal-structure) (checked 2026-09-02) - [Perpetua Amazon PPC software page](https://perpetua.io/amazon-ppc-software-sponsored-ads-management-tool/) (checked 2026-09-02) - [Perpetua help: what the ad engine is doing](https://help.perpetua.io/en/articles/5897118-what-is-the-ad-engine-doing) (checked 2026-10-14) - [Perpetua help: monthly budget tracker](https://help.perpetua.io/en/articles/5395764-monthly-budget-tracker) (checked 2026-09-02) - [Perpetua help: campaign status columns](https://help.perpetua.io/en/articles/6888469-understanding-perpetua-s-campaign-toggle-status-and-amazon-status-columns) (checked 2026-09-02) - [Perpetua for agencies](https://perpetua.io/agencies/) (checked 2026-09-02) - [Perpetua help: rules on organic rank](https://help.perpetua.io/en/articles/15925566-rules-adjust-bids-based-on-organic-rank) (checked 2026-09-02) - [Perpetua help: DSP Creatives Builder](https://help.perpetua.io/en/articles/10616072-dsp-creatives-builder) (checked 2026-09-08) - [Scale Insights help: Scale Insights MCP](https://help.scaleinsights.com/en/knowledge-base/scale-insights-mcp) (checked 2026-09-02) - [Scale Insights help: the automation engine](https://help.scaleinsights.com/en/knowledge-base/overview-of-the-automation-engine) (checked 2026-09-02) - [Scale Insights help: AMC campaign setup](https://help.scaleinsights.com/en/knowledge-base/set-up-an-amc-campaign-system-for-ranking-pressure) (checked 2026-09-02) - [Scale Insights help: projecting ROI and profits](https://help.scaleinsights.com/en/knowledge-base/projecting-roi-and-profits) (checked 2026-09-02) - [Scale Insights pricing](https://scaleinsights.com/pricing) (checked 2026-10-14) - [Scale Insights help: scaling blueprint](https://help.scaleinsights.com/en/knowledge-base/scaling-blueprint) (checked 2026-09-02) - [Scale Insights homepage](https://scaleinsights.com/) (checked 2026-09-08) - [Scale Insights privacy policy](https://scaleinsights.com/Privacy) (checked 2026-09-02) - [Scale Insights help: adding team members](https://help.scaleinsights.com/en/knowledge-base/how-to-add-team-members) (checked 2026-09-02) - [Scale Insights help: disconnected from Amazon](https://help.scaleinsights.com/en/knowledge-base/why-am-i-disconnected-from-amazon) (checked 2026-09-02) - [Scale Insights help: advertising performance report](https://help.scaleinsights.com/en/knowledge-base/advertising-performance) (checked 2026-09-02) - [Scale Insights help: competing keywords](https://help.scaleinsights.com/en/knowledge-base/identify-and-remove-competing-keywords) (checked 2026-09-02) - [Scale Insights help: the import rule](https://help.scaleinsights.com/en/knowledge-base/what-is-the-import-rule) (checked 2026-09-02) - [Scale Insights help: the bidding rule](https://help.scaleinsights.com/en/knowledge-base/what-is-the-bidding-rule) (checked 2026-09-02) - [Scale Insights help: the daily budget rule](https://help.scaleinsights.com/en/knowledge-base/what-is-the-daily-budget-rule) (checked 2026-09-02) - [Scale Insights help: reviewing automation actions](https://help.scaleinsights.com/en/knowledge-base/reviewing-automation-actions-taken) (checked 2026-09-02) - [Scale Insights help: how to automate your ads](https://help.scaleinsights.com/en/knowledge-base/how-to-automate-your-ads) (checked 2026-09-02) - [Teikametrics help: MCP overview](https://help.teikametrics.com/en/articles/16191857-teikametrics-mcp-overview) (checked 2026-09-02) - [Teikametrics help: ad types and levels in Ads Manager](https://help.teikametrics.com/en/articles/8369858-what-are-the-different-ad-types-and-ad-levels-in-ads-manager) (checked 2026-09-02) - [Teikametrics help: bidding algorithm FAQ](https://help.teikametrics.com/en/articles/5644025-bidding-algorithm-faq) (checked 2026-09-02) - [Teikametrics help: Amazon audiences](https://help.teikametrics.com/en/articles/10739194-create-amazon-audiences-in-teikametrics) (checked 2026-09-02) - [Teikametrics help: ARI catalog recommendations](https://help.teikametrics.com/en/articles/14848105-getting-started-with-ari-catalog-recommendations) (checked 2026-09-02) - [Teikametrics help: Amazon 1P onboarding](https://help.teikametrics.com/en/articles/9150961-amazon-1p-onboarding) (checked 2026-09-02) - [Teikametrics help: keyword and targeting actions](https://help.teikametrics.com/en/articles/11390286-keyword-and-targeting-actions) (checked 2026-09-02) - [Teikametrics help: intro to recommendations](https://help.teikametrics.com/en/articles/8307966-intro-to-recommendations) (checked 2026-09-02) - [Teikametrics terms and conditions](https://www.teikametrics.com/terms-conditions/) (checked 2026-09-02) - [Teikametrics pricing](https://www.teikametrics.com/pricing/) (checked 2026-09-02) - [Teikametrics help: the viewer role](https://help.teikametrics.com/en/articles/9414979-what-is-the-user-role-viewer) (checked 2026-09-02) - [Teikametrics help: connecting your Amazon account](https://help.teikametrics.com/en/articles/5554704-connecting-your-amazon-account-to-teikametrics) (checked 2026-09-02) - [Teikametrics free trial signup](https://go.teikametrics.com/flywheel-get-started-for-free) (checked 2026-10-14) - [Teikametrics help: performance trends and metrics](https://help.teikametrics.com/en/articles/9016286-how-to-view-performance-trends-metrics-for-campaigns-ad-groups-and-products) (checked 2026-09-02) - [Teikametrics help: products not in smart campaigns](https://help.teikametrics.com/en/articles/8514758-campaign-creator-products-not-in-smart-campaigns) (checked 2026-09-02) - [Teikametrics help: keyword recommendations](https://help.teikametrics.com/en/articles/5918329-campaign-creator-keyword-recommendations) (checked 2026-09-02) - [Teikametrics help: decoding predictive AI bidding](https://help.teikametrics.com/en/articles/5644036-decoding-predictive-ai-bidding-a-guide-to-optimizing-your-advertising-strategy) (checked 2026-09-02) - [Teikametrics help: budget pacing](https://help.teikametrics.com/en/articles/8728385-budget-pacing) (checked 2026-09-02) - [Teikametrics help: intro to the bidder](https://help.teikametrics.com/en/articles/8308845-intro-to-the-teikametrics-bidder) (checked 2026-09-02) - [Teikametrics help: Compass and AI value](https://help.teikametrics.com/en/articles/10722047-compass-ai-value) (checked 2026-09-02) - [Teikametrics GenAI Smart Pages early access](https://go.teikametrics.com/genai-smartpages) (checked 2026-09-08) - [Kuudo deployment choices](https://www.kuudo.com/docs/deployment-choice/) (checked 2026-11-02) ## What we could not verify - Perpetua's marketing blog announced a Sponsored Brands video creator that builds a video for any ASIN from preset themes. The current help center article for launching a Sponsored Brands video goal documents uploading an MP4 or MOV to spec with no such option, and the Sponsored Brand Goals collection lists no video creator article, so that tool could not be confirmed as live today. - Teikametrics publishes AI-generated product images only on the GenAI Smart Pages early access landing page. The main www.teikametrics.com/genai-smart-pages/ URL describes Gen AI that enhances titles and descriptions and does not mention images, so image generation may be limited to the pilot. - Helium 10's knowledge base articles on creating images with AI return 403 to automated fetches, so the image capability was confirmed on Helium 10's own blog announcement rather than in its help center. Which Helium 10 plans include Listing Builder AI image generation was not checked. - quartile-2 (https://www.quartile.com/amazon-ppc) and scaleinsights-15 (https://scaleinsights.com/) were both re-verified today, 2026-09-08; their checkedOn values in comparePages.js still read 2026-09-02 and should be bumped if this row ships reusing them. - The exact percentage of ad spend Perpetua charges on Growth and Premium; its invoice article says to review the contract signed at onboarding. - Perpetua's annual commitment, minimum term or cancellation notice period; its terms defer these to the order form. - Whether Perpetua supports Sponsored TV; no site or help-center page mentions it. - Whether Perpetua explains why its engine chose a specific bid; the ad-engine and bid-adjustment articles do not say. - Perpetua's cloud provider, hosting region or data retention period; its privacy policy gives none. - Helium 10's placement-level performance reporting: not published on the Ads page or the analytics and reporting articles. - Whether Helium 10's AI advertising runs anything beyond Sponsored Products; its article says product goals manage Sponsored Products campaigns. - Helium 10's data retention period and deletion on cancellation; its privacy policy says only a commercially reasonable time. - Teikametrics' search-term and placement report views: not found in Ads Manager or help searches; the only search-term mention tells users to download the report from Amazon. - Whether Teikametrics supports Sponsored TV; it is not listed among supported ad types. - Whether Teikametrics' predictive bidding applies to Amazon DSP; its DSP article documents manual bid edits only. - Teikametrics' data retention period and hosting region; neither its privacy policy nor its terms state them. - Which Teikametrics plan includes its MCP; the overview says a paid plan without naming a tier. - Whether Scale Insights' change logs confirm the write succeeded at Amazon; its dayparting article sends users to the Ads console history instead. - Whether the Scale Insights plan at 1 percent of ad spend carries a minimum monthly fee. - Which Scale Insights plans include its MCP and whether it is priced separately. - Scale Insights' hosting provider and region; its privacy policy says a major database provider and its terms cite Singapore data-protection law.